https://kristabrown.cargo.site Krista has a website! Wed, 19 Nov 2025 14:54:17 +0000 https://kristabrown.cargo.site en https://kristabrown.cargo.site/Resume Tue, 02 Oct 2018 21:43:31 +0000 Krista has a website! https://kristabrown.cargo.site/Resume Krista Brown Creative Executive // Brand Builder // Strategic Operator Freelance/Full-Time Inquiries Welcome ︎ +1 323.715.6280 &nbsp; &nbsp; // &nbsp; &nbsp;︎ artdirectorcopywriter@gmail.com Current Business + Creative Consultant&nbsp; Agencies Include Cashmere //&nbsp;Saatchi &amp; Saatchi&nbsp; //&nbsp;72andSunny //&nbsp;CP+B&nbsp; //&nbsp;Hill Holliday&nbsp; // CampfireNYC // RPA // Big Spaceship // M&amp;C Saatchi //&nbsp;DDB // R&amp;R&nbsp;//&nbsp;Hudson Rouge&nbsp; // Secret Weapon&nbsp; // Organic // Campbell Ewald //&nbsp;360i // Walton Isaacson // VMLY&amp;R &nbsp;//&nbsp;Dentsu // The Community // FCB // 160over90 // Deutsch // Etc... Clients Include Microsoft // Amazon Studios // Meta (Facebook) // Acura // Carl’s Jr. Hardee’s // Tide // Samsung // Las Vegas // Walmart // Seagram’s // Toyota // MetLife // El Rey Network // Jeep // The Wall Street Journal // Clinique // Carlsberg // TBS // Citibank // Lincoln Motor Co. // BofA // Dunkin’ // Nissin // American Licorice Co. // NICE // Union Bank // Casper // USAA // New Era // Yellow Tail // Land Rover // LA Chargers // Hästens // Hennessy Moët //&nbsp; Chase Bank // Smirnoff // FlushotLA // Enfamil // Blizzard Ent. // 2K Sports // Bandai Namco // Major League Soccer // Clarisonic // Haas Avocados // Hyundai // Ford Motor Co. // José Cuervo // Grupo Posadas // Coca-Cola // Miracle-Gro // Honda // Fox Studios // Etc... Education Art Center College of Design, Pasadena, CABFA – Advertising East Los Angeles College, Monterey Park, CA AA - Business Management Awards + Recognition<img width="3133" height="560" width_o="3133" height_o="560" data-src="https://freight.cargo.site/t/original/i/97aa125eb5be29bd50fd2976ae2ef4c52417527880a642507b44eced367799fc/2018_Accolades2b.png" data-mid="25566032" border="0" src="https://freight.cargo.site/w/1000/i/97aa125eb5be29bd50fd2976ae2ef4c52417527880a642507b44eced367799fc/2018_Accolades2b.png" /> Bonus Links&nbsp; Krista is also a team︎&nbsp; &nbsp;// &nbsp; Krista’s favorite copywriter ︎&nbsp; https://kristabrown.cargo.site/Meet-Krista Wed, 08 Aug 2018 16:46:24 +0000 Krista has a website! https://kristabrown.cargo.site/Meet-Krista Meet Krista <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/8caa36946e09713a6171bdddcb4a505522e0e872b8dc22f049b99a8c07202d87/11921697_10207268194561015_4598258998684413654_n.jpg" data-mid="21941178" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/8caa36946e09713a6171bdddcb4a505522e0e872b8dc22f049b99a8c07202d87/11921697_10207268194561015_4598258998684413654_n.jpg" /> Creativity means business. Just like me.&nbsp; I design systems, strategies, and capabilities that move companies forward. A multidisciplinary builder educated in both business and creative fields, my hybrid experience brings effective, lasting, and memorable solutions to clients’ seen and unforeseen needs.I make a definitive impact with the companies I work with. From award-winning advertising for global audiences to the startups I’ve helped launch and rebrand, to scaling SMBs faster than they thought possible. It’s reflected in the strategies that catapult traditional brands into nontraditional spaces and through immersive experiences. The result is added revenue brought from narratives consistently grabbing attention across every media platform. Work that moves the needle within the company and in culture. Creativity isn’t just what a company shows the world. It fuels how a business functions. Process is the key. Flexing my experience in writing and staging entertainment shows, choreographing award-winning performances, and composing &amp; performing music, I now architect workflows that make teams stronger, develop processes that improve output, and build cultures that fuel collaboration. Growth follows. Whether launching startups or helping Fortune 50 brands find a new voice, I help people. This means entire departments and systems evolve for the better. Now I spend my time helping purpose-driven companies, the ones out to make a difference, step into the spotlight. If that sounds like you, then let’s make something awesome together.&nbsp; &nbsp; ︎&nbsp; &nbsp;&nbsp;︎ https://kristabrown.cargo.site/Beast-Games Mon, 21 Apr 2025 16:12:35 +0000 Krista has a website! https://kristabrown.cargo.site/Beast-Games MrBeast Wants To Give You His Money <img width="1200" height="788" width_o="1200" height_o="788" data-src="https://freight.cargo.site/t/original/i/019ffb4b1382126eceb435543221c1009efcb844b6fcef5692fb3f2a83f8aa3e/4b39e50f-7855-4ac8-83bd-b2aa3abb6fa3.jpeg" data-mid="239619751" border="0" src="https://freight.cargo.site/w/1000/i/019ffb4b1382126eceb435543221c1009efcb844b6fcef5692fb3f2a83f8aa3e/4b39e50f-7855-4ac8-83bd-b2aa3abb6fa3.jpeg" /> <img width="720" height="540" width_o="720" height_o="540" data-src="https://freight.cargo.site/t/original/i/339a2541584e94a204c1a573215c9570b6da7087a9603f80bae1c5a4a1f9c848/Mrbeast-logo.jpeg" data-mid="239616992" border="0" src="https://freight.cargo.site/w/720/i/339a2541584e94a204c1a573215c9570b6da7087a9603f80bae1c5a4a1f9c848/Mrbeast-logo.jpeg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/5cfa5f578745ceedd31d5dcbae170522e7ecf26660f5816d3f03c28be6137179/maxresdefault.jpg" data-mid="239619753" border="0" src="https://freight.cargo.site/w/1000/i/5cfa5f578745ceedd31d5dcbae170522e7ecf26660f5816d3f03c28be6137179/maxresdefault.jpg" /> In Amazon Prime’s Beast Games, the internet’s biggest creator is hosting the biggest competition to win the biggest pile of money ever won. So how do we get people excited to watch this record-breaking spectacle? Simple, we bring the games to them. <img width="860" height="856" width_o="860" height_o="856" data-src="https://freight.cargo.site/t/original/i/988dc59b56e8649d80c424706c0d97cec093eed0f391b20c5aec7e75f4162614/Screenshot-2024-12-18-at-2.59.30PM.png" data-mid="230457879" border="0" src="https://freight.cargo.site/w/860/i/988dc59b56e8649d80c424706c0d97cec093eed0f391b20c5aec7e75f4162614/Screenshot-2024-12-18-at-2.59.30PM.png" /> <img width="980" height="654" width_o="980" height_o="654" data-src="https://freight.cargo.site/t/original/i/7b70607a5334c45e4cf311edda064a831d888e7343a97fa426928fcfd49f5b4e/beast-games-45dba34.jpg" data-mid="239619752" border="0" src="https://freight.cargo.site/w/980/i/7b70607a5334c45e4cf311edda064a831d888e7343a97fa426928fcfd49f5b4e/beast-games-45dba34.jpg" /> Amazon Prime: Beast Games 2,000 contestants compete for a chance to win $5,000,000 cash. With the most contestants competing for the largest prize, this show was designed to break records. Contestants spent the season enduring absurd-scale physical, mental, and social challenges. In true MrBeast fashion, the show had audacious sets and stakes to test strength, wit, and will. <img width="1036" height="366" width_o="1036" height_o="366" data-src="https://freight.cargo.site/t/original/i/c68dfce170c4d594d7fac829c9120aac1e8fd3b2ff72fe3b147353d225ad18f9/Screenshot-2024-12-18-at-2.11.19PM.png" data-mid="230457883" border="0" src="https://freight.cargo.site/w/1000/i/c68dfce170c4d594d7fac829c9120aac1e8fd3b2ff72fe3b147353d225ad18f9/Screenshot-2024-12-18-at-2.11.19PM.png" /> We Enlist The InternetWe kicked off the campaign by initiating the world’s top 50+ creators (and their audiences) directly into the Beast Games world. With hundreds of millions of followers brought into the world of the Beast Games, there was truly no stone unturned. We had guards from the show find them at their doorsteps, as they ran errands, while vacationing, as they ate their lunch... Wherever they were, the games were there too. <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/98bfe34115ece533cd2e610a2c646c979cea1174b452847e0c286b5acffc5a54/BG-_9---ishowspeed-2.jpg" data-mid="240954551" border="0" src="https://freight.cargo.site/w/900/i/98bfe34115ece533cd2e610a2c646c979cea1174b452847e0c286b5acffc5a54/BG-_9---ishowspeed-2.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/2d42b863dfff9615be219f29a2dfe5919bc8a5b92c3007f847685fb25b6dfc3e/BG-_6---pierson.jpg" data-mid="240954548" border="0" src="https://freight.cargo.site/w/900/i/2d42b863dfff9615be219f29a2dfe5919bc8a5b92c3007f847685fb25b6dfc3e/BG-_6---pierson.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/f26f59f76ff466ba74bc72bccadf9c021b64c2786cd864791a659cdc3e28a088/BG-_8---Quackity-2.jpg" data-mid="240954550" border="0" src="https://freight.cargo.site/w/900/i/f26f59f76ff466ba74bc72bccadf9c021b64c2786cd864791a659cdc3e28a088/BG-_8---Quackity-2.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/cf3b1039b51d092d6a2a9369c68ff6679aa7caf2ee7103dea675e30ae3e61411/BG-_12---Jake.jpg" data-mid="240954738" border="0" src="https://freight.cargo.site/w/900/i/cf3b1039b51d092d6a2a9369c68ff6679aa7caf2ee7103dea675e30ae3e61411/BG-_12---Jake.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/57b005f3030358bceeaaf85b41c0d0b62bb483999ddd89baefbd4fea58788478/BG-_7---lexi-2.jpg" data-mid="240954549" border="0" src="https://freight.cargo.site/w/900/i/57b005f3030358bceeaaf85b41c0d0b62bb483999ddd89baefbd4fea58788478/BG-_7---lexi-2.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/0cb90d242574d8adf963e182ec9f18aebdf0199c0abd8eed5df7698b6584b2a6/BG-_1--ZHC.jpg" data-mid="240954542" border="0" src="https://freight.cargo.site/w/900/i/0cb90d242574d8adf963e182ec9f18aebdf0199c0abd8eed5df7698b6584b2a6/BG-_1--ZHC.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/dbbfa67d0f7ea23d45e479b93d957711a28f0769ce20ede30059f7b179b823fb/BG-_2---Bella-2.jpg" data-mid="240954543" border="0" src="https://freight.cargo.site/w/900/i/dbbfa67d0f7ea23d45e479b93d957711a28f0769ce20ede30059f7b179b823fb/BG-_2---Bella-2.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/25e50bcb7c41830dca88c0da10ae7d25b10192c35782a937f434f1c611ccda21/BG-_3--Rober.jpg" data-mid="240954544" border="0" src="https://freight.cargo.site/w/900/i/25e50bcb7c41830dca88c0da10ae7d25b10192c35782a937f434f1c611ccda21/BG-_3--Rober.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/09c30e08d0a275008cc09f6380f9e9a8a38eca75fa43ee42b58bb8f9486d028d/BG-_4--Larray.jpg" data-mid="240954545" border="0" src="https://freight.cargo.site/w/900/i/09c30e08d0a275008cc09f6380f9e9a8a38eca75fa43ee42b58bb8f9486d028d/BG-_4--Larray.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/b4d17daaf29977ab6a138e804bb3e036b4528c637680047f4f527354f3db4614/BG-_10---Sophie.jpg" data-mid="240954552" border="0" src="https://freight.cargo.site/w/900/i/b4d17daaf29977ab6a138e804bb3e036b4528c637680047f4f527354f3db4614/BG-_10---Sophie.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/a23f4a398d1eef23224f62764be691746711f4356c20599f7f002a25d751abdf/BG-_5---airrack.jpg" data-mid="240954547" border="0" src="https://freight.cargo.site/w/900/i/a23f4a398d1eef23224f62764be691746711f4356c20599f7f002a25d751abdf/BG-_5---airrack.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/6eaf0f8d7280c6ca4e65dd5661797ee64217e994d87f1ae9cda982272051a25a/BG-_13---Logan.jpg" data-mid="240954739" border="0" src="https://freight.cargo.site/w/900/i/6eaf0f8d7280c6ca4e65dd5661797ee64217e994d87f1ae9cda982272051a25a/BG-_13---Logan.jpg" /> All at once, our mysterious guards were there to ominously welcome the uninitiated. <img width="2216" height="3010" width_o="2216" height_o="3010" data-src="https://freight.cargo.site/t/original/i/1dc11a34078909814cd54d9d94b2d65035488f67436c7f9adc7a5d6930c679fd/IMG_0498-2.jpg" data-mid="240962168" border="0" src="https://freight.cargo.site/w/1000/i/1dc11a34078909814cd54d9d94b2d65035488f67436c7f9adc7a5d6930c679fd/IMG_0498-2.jpg" /> <img width="1179" height="2556" width_o="1179" height_o="2556" data-src="https://freight.cargo.site/t/original/i/dfcc9c4b1b83b82702b274503f74dc723b6452db7a29e90638582a43a76efcad/Guava_Instagram-Story-Still-1.PNG" data-mid="239568022" border="0" src="https://freight.cargo.site/w/1000/i/dfcc9c4b1b83b82702b274503f74dc723b6452db7a29e90638582a43a76efcad/Guava_Instagram-Story-Still-1.PNG" /> Bring Out the Guards. Bring in the Briefcase. Silent, faceless, imposing guards struck unexpectedly to hand deliver a mysterious Beast Games briefcase to the most famous names across the internet.Which makes sense because MrBeast is weirdly known for briefcases. Whether giving away money in them or launching his products, briefcases are a MrBeast trademark. The Beast Games Briefcase <img width="480" height="640" width_o="480" height_o="640" data-src="https://freight.cargo.site/t/original/i/fff565e7485963f7ee78116f9d61cc7b289a99de264ddde5bff96fdf871883c8/image1.jpeg" data-mid="239569153" border="0" src="https://freight.cargo.site/w/480/i/fff565e7485963f7ee78116f9d61cc7b289a99de264ddde5bff96fdf871883c8/image1.jpeg" /> <img width="480" height="640" width_o="480" height_o="640" data-src="https://freight.cargo.site/t/original/i/bc67e578b27c791da8e90a501a7b710afba27ebe75cdfbe66c46c99bcf0c5180/image2.jpeg" data-mid="239569246" border="0" src="https://freight.cargo.site/w/480/i/bc67e578b27c791da8e90a501a7b710afba27ebe75cdfbe66c46c99bcf0c5180/image2.jpeg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/d0dc3a58ee153bae22699a23a5d1691753d54a4d0ef4fa0e299f41929498ef1e/image6.jpeg" data-mid="239569333" border="0" src="https://freight.cargo.site/w/640/i/d0dc3a58ee153bae22699a23a5d1691753d54a4d0ef4fa0e299f41929498ef1e/image6.jpeg" /> <img width="480" height="640" width_o="480" height_o="640" data-src="https://freight.cargo.site/t/original/i/d5f24f568dba473502897b2e86bae0a65102d101abd1a716fbca7595980a9840/image4.jpeg" data-mid="239569330" border="0" src="https://freight.cargo.site/w/480/i/d5f24f568dba473502897b2e86bae0a65102d101abd1a716fbca7595980a9840/image4.jpeg" /> An all-black, solid metal tactical briefcase gave each delivery an ominous yet luxe tone. Inside, creators were greeted with a personalized video challenge from Jimmy himself, along with a uniform for them to wear during the challenge, stacks of cash, Beast Bucks, branded electronics to take things to the next level, and other secrets hidden throughout the case itself. This meant the guards didn’t simply hand over another influencer box – they handed creators a uniform and a series of challenges to kick off the games right here, right now. Inside the Case <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/38c17ce673a5eb3edc112363a56d14f368abfefbd8ccdb7117805aa3cad89628/IMG_8026.jpg" data-mid="239614646" border="0" src="https://freight.cargo.site/w/1000/i/38c17ce673a5eb3edc112363a56d14f368abfefbd8ccdb7117805aa3cad89628/IMG_8026.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/ce20f22aa9db20a45e08440b23f0a3087b3d1cf660e1767a7bc90d5013f621df/IMG_7996.jpg" data-mid="239614628" border="0" src="https://freight.cargo.site/w/1000/i/ce20f22aa9db20a45e08440b23f0a3087b3d1cf660e1767a7bc90d5013f621df/IMG_7996.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/79dc3d0f7b9f2451cc1ffbdb01dccd8d06e24d429b31c46be473df5e58866985/IMG_8019.jpg" data-mid="239614640" border="0" src="https://freight.cargo.site/w/1000/i/79dc3d0f7b9f2451cc1ffbdb01dccd8d06e24d429b31c46be473df5e58866985/IMG_8019.jpg" /> <img width="3057" height="1670" width_o="3057" height_o="1670" data-src="https://freight.cargo.site/t/original/i/e11b840c2f545266c2115066998372d5360c953bfbe3c373804e2e506eae2dfd/Screenshot-2025-10-22-at-11.31.45AM.png" data-mid="239741657" border="0" src="https://freight.cargo.site/w/1000/i/e11b840c2f545266c2115066998372d5360c953bfbe3c373804e2e506eae2dfd/Screenshot-2025-10-22-at-11.31.45AM.png" /> Global InitiationWith hundreds of millions of eyes on our every move, we had to coordinate everything to drop with precision as we had guards across the world create a simultaneous initiation to ensure curiosity spread fast. <img width="1534" height="1976" width_o="1534" height_o="1976" data-src="https://freight.cargo.site/t/original/i/7ce0b1afc1d6ab69b73d94edab478baaec60f12aba249a0fd68391419043af55/Screenshot-2025-04-22-at-5.05.15PM.png" data-mid="230536146" border="0" src="https://freight.cargo.site/w/1000/i/7ce0b1afc1d6ab69b73d94edab478baaec60f12aba249a0fd68391419043af55/Screenshot-2025-04-22-at-5.05.15PM.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b1b171856f9ae1d739a2c6d3c211f8fece5ada6f375c3ca6e558c1ee19547603/IMG_8002.jpg" data-mid="239614631" border="0" src="https://freight.cargo.site/w/1000/i/b1b171856f9ae1d739a2c6d3c211f8fece5ada6f375c3ca6e558c1ee19547603/IMG_8002.jpg" /><img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/2bac782d7cea0fb784676131d1838339adb4c8104d20175d248f0543c9fea70b/IMG_7985.jpg" data-mid="239614614" border="0" src="https://freight.cargo.site/w/1000/i/2bac782d7cea0fb784676131d1838339adb4c8104d20175d248f0543c9fea70b/IMG_7985.jpg" /> With each case dropped, the hype grew exponentially. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/5be0738bdfc9c9cd3c6c3217e9efa25eaee78f5f63d4c7dea898b7b3309e5995/IMG_0492.jpg" data-mid="239614556" border="0" src="https://freight.cargo.site/w/1000/i/5be0738bdfc9c9cd3c6c3217e9efa25eaee78f5f63d4c7dea898b7b3309e5995/IMG_0492.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/8097985137d681b995cccc7fc4f0301d24bdb9d04282839b4ab5daedd0340caf/IMG_0520.jpg" data-mid="239614580" border="0" src="https://freight.cargo.site/w/1000/i/8097985137d681b995cccc7fc4f0301d24bdb9d04282839b4ab5daedd0340caf/IMG_0520.jpg" /> <img width="2283" height="3208" width_o="2283" height_o="3208" data-src="https://freight.cargo.site/t/original/i/6c84ff0a1c03e32c50c9edba21173af9dfccd1d9acfa862f54a7242ec2900329/IMG_0549-2.jpg" data-mid="240902602" border="0" src="https://freight.cargo.site/w/1000/i/6c84ff0a1c03e32c50c9edba21173af9dfccd1d9acfa862f54a7242ec2900329/IMG_0549-2.jpg" /> With each delivery coming from one of our mysterious, foreboding, silent guards, reactions and content were as wild and unpredictable as the show itself. Perfect. <img width="1206" height="2002" width_o="1206" height_o="2002" data-src="https://freight.cargo.site/t/original/i/d42224bd798d6423e28f6d5814b9a28fca7427c4b1e47099e8b57a43a79ec9ea/IMG_7567.jpeg" data-mid="230457888" border="0" src="https://freight.cargo.site/w/1000/i/d42224bd798d6423e28f6d5814b9a28fca7427c4b1e47099e8b57a43a79ec9ea/IMG_7567.jpeg" /> <img width="1290" height="2293" width_o="1290" height_o="2293" data-src="https://freight.cargo.site/t/original/i/941b0f38ae135079d20594f0050b744ec0b160444e4c8adb63c086d745dcc497/Ksi_Instagram-Story.jpg" data-mid="239568020" border="0" src="https://freight.cargo.site/w/1000/i/941b0f38ae135079d20594f0050b744ec0b160444e4c8adb63c086d745dcc497/Ksi_Instagram-Story.jpg" /> <img width="1179" height="2556" width_o="1179" height_o="2556" data-src="https://freight.cargo.site/t/original/i/77fed8c3dec3c014873aa61dc8861b3c31d90c3f377ff6960e4c485e33fdd5c4/Guava_Instagram-Story-Still-3.PNG" data-mid="239568024" border="0" src="https://freight.cargo.site/w/1000/i/77fed8c3dec3c014873aa61dc8861b3c31d90c3f377ff6960e4c485e33fdd5c4/Guava_Instagram-Story-Still-3.PNG" /> As the hype grew, our guards were sent to Times Square to protect the $5,000,000 cash prize as we gave out Beast Bucks and other surprises in games hosted by Jimmy and other creators. <img width="1280" height="640" width_o="1280" height_o="640" data-src="https://freight.cargo.site/t/original/i/6984b63fbfa80ba4c4392ea5f2178607486e1cbafbb864edd673d8087b1bc666/maxresdefault-2.jpg" data-mid="241044937" border="0" src="https://freight.cargo.site/w/1000/i/6984b63fbfa80ba4c4392ea5f2178607486e1cbafbb864edd673d8087b1bc666/maxresdefault-2.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b184e1443d4406a7798405c92312c40603580a32bbf4372988cf73c64a65c78e/475386209_18059150230945466_6499034302989715426_n.jpg" data-mid="241045096" border="0" src="https://freight.cargo.site/w/1000/i/b184e1443d4406a7798405c92312c40603580a32bbf4372988cf73c64a65c78e/475386209_18059150230945466_6499034302989715426_n.jpg" /> <img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/781bcac0844c868946237ab9923caeb6fedbf0b9f7b97fc6e8754d9d64d4274e/475553587_18059150275945466_1920197830006113992_n.jpg" data-mid="241044982" border="0" src="https://freight.cargo.site/w/1000/i/781bcac0844c868946237ab9923caeb6fedbf0b9f7b97fc6e8754d9d64d4274e/475553587_18059150275945466_1920197830006113992_n.jpg" /> <img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/75cf7937b719c50a601afce1d7bbab57482e3c02f00c73f1c195e96953b5d83a/475326411_18059150257945466_2424512398801570098_n.jpg" data-mid="241045097" border="0" src="https://freight.cargo.site/w/1000/i/75cf7937b719c50a601afce1d7bbab57482e3c02f00c73f1c195e96953b5d83a/475326411_18059150257945466_2424512398801570098_n.jpg" /> The work led to so much social content, podcasts, Twitch takeovers, drone shows, living billboards, and so much more. A collective ‘WTF’ rang out across the internet that could only be answered by watching the show to see how all the easter eggs fit. And watch they did. A record-breaking 60M viewers on YouTube’s premiere episode. A debut at number one on Prime in over 80 countries. After a premiere like this, the show was immediately renewed for two more seasons. <img width="418" height="527" width_o="418" height_o="527" data-src="https://freight.cargo.site/t/original/i/d0019de9a841dad3d1ae8524e0d7ca4dcb6ff223c8d04615e6c20c5317550215/beast-games-saison-2-prime-video-2.jpg" data-mid="240951916" border="0" src="https://freight.cargo.site/w/418/i/d0019de9a841dad3d1ae8524e0d7ca4dcb6ff223c8d04615e6c20c5317550215/beast-games-saison-2-prime-video-2.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ee94f61b9cbd59fcc08fb4b9713c5a8234134a23705e4405b55e73aad9bc1782/mr-beast-season-two-nov-20-9am-pt.jpg" data-mid="240951906" border="0" src="https://freight.cargo.site/w/1000/i/ee94f61b9cbd59fcc08fb4b9713c5a8234134a23705e4405b55e73aad9bc1782/mr-beast-season-two-nov-20-9am-pt.jpg" /> Opportunity knocked, and to answer it, we broke records, broke timelines, broke expectations. Now all we can do is wonder how we can possibly top all of this next season. All work © Krista Brown https://kristabrown.cargo.site/From-Dusk-Till-Dawn-TV-Series Wed, 08 Aug 2018 16:45:40 +0000 Krista has a website! https://kristabrown.cargo.site/From-Dusk-Till-Dawn-TV-Series El Rey // From Dusk Till Dawn: The Series <img width="900" height="473" width_o="900" height_o="473" data-src="https://freight.cargo.site/t/original/i/472a4310fe622c76f543035a375b389e28b0e843df28fd26d9a5897ded99c6de/SantanicoShareImage.jpg" data-mid="21940813" border="0" src="https://freight.cargo.site/w/900/i/472a4310fe622c76f543035a375b389e28b0e843df28fd26d9a5897ded99c6de/SantanicoShareImage.jpg" /> After working with Robert Rodriguez to launch his El Rey Network, he asked us to get fans excited for the flagship show From Dusk Till Dawn: The Series, based on Rodriguez &amp; Tarantino's iconic film of the same name. Since the star of the series is a demonic temptress that wants to enslave mankind, we set up a seedy hotline to help. How To Become A Slave For Santánico Talking urinal cakes, burlesque posters, and dive bar takeovers were used to promote the hotline. <img width="640" height="833" width_o="640" height_o="833" data-src="https://freight.cargo.site/t/original/i/d7b46533aea478c3d5cc03c7b9684e1834744d018ba635eebb89703f3fd8091e/file_117380_1_santanico-hotline-small-copy.jpg" data-mid="21940816" border="0" data-scale="100" src="https://freight.cargo.site/w/640/i/d7b46533aea478c3d5cc03c7b9684e1834744d018ba635eebb89703f3fd8091e/file_117380_1_santanico-hotline-small-copy.jpg" /> We mixed old school party chat with new school technology to make an immersive, dynamic experience that let you actually talk to the demon goddess herself. Advanced vocal recognition, some clever software hacks, an exhaustive copy matrix of if/then scenarios (see below), and a very patient Eiza González (see exhaustive copy matrix below), let us create a responsive conversation that ultimately had you answer one simple question –&nbsp;How would you prove your worth to Santánico Pandemónium? <img width="3000" height="3127" width_o="3000" height_o="3127" data-src="https://freight.cargo.site/t/original/i/75a89abee8e7a78f1a004b8f44a50cc22ed2729e3d7e988021065c114bf007cc/Full_Flow-Diagram-Elena-revised-e1434136415255.png" data-mid="21940815" border="0" src="https://freight.cargo.site/w/1000/i/75a89abee8e7a78f1a004b8f44a50cc22ed2729e3d7e988021065c114bf007cc/Full_Flow-Diagram-Elena-revised-e1434136415255.png" /> Callers were challenged to be more original, creative, and depraved when proving their devotion. If Santánico found you worthy, you were now her slave. Lucky you. <img width="615" height="394" width_o="615" height_o="394" data-src="https://freight.cargo.site/t/original/i/8980ef4505497a071a6bbe3fa519920abbb87847a8e0f1a9d79eec20117e90d7/satanico-pandemonium-screen.jpg" data-mid="21940820" border="0" src="https://freight.cargo.site/w/615/i/8980ef4505497a071a6bbe3fa519920abbb87847a8e0f1a9d79eec20117e90d7/satanico-pandemonium-screen.jpg" /> Slaves For Santánico Every day, select slaves were immortalized on her Tumblr page. <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/1d31a0dbb256b22f53c01402c5bff677f9c146be2c9749d72f6125b0dcf16a12/tumblr_inline_n4ed84h0ug1se9a3k.jpg" data-mid="21940818" border="0" src="https://freight.cargo.site/w/500/i/1d31a0dbb256b22f53c01402c5bff677f9c146be2c9749d72f6125b0dcf16a12/tumblr_inline_n4ed84h0ug1se9a3k.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/f84c79beb84a59076238f40e524df292753f0adc6907950462ab2a8ff127b0c6/tumblr_inline_n4ed9o2gpk1se9a3k.jpg" data-mid="21940817" border="0" src="https://freight.cargo.site/w/500/i/f84c79beb84a59076238f40e524df292753f0adc6907950462ab2a8ff127b0c6/tumblr_inline_n4ed9o2gpk1se9a3k.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/3cde4f6458a502868a36afefe326c58cd0f9620b927da6baee5cc19b3748261c/tumblr_inline_n5xhgx3Tpx1se9a3k.jpg" data-mid="21940823" border="0" src="https://freight.cargo.site/w/500/i/3cde4f6458a502868a36afefe326c58cd0f9620b927da6baee5cc19b3748261c/tumblr_inline_n5xhgx3Tpx1se9a3k.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/cb3fab03ae5afb824b7f6090c62e0f21f7ede3a00f92c01a36f73425140ddbdd/tumblr_inline_n56hxdbUB81se9a3k_500.jpg" data-mid="21940821" border="0" src="https://freight.cargo.site/w/500/i/cb3fab03ae5afb824b7f6090c62e0f21f7ede3a00f92c01a36f73425140ddbdd/tumblr_inline_n56hxdbUB81se9a3k_500.jpg" /> The best quotes were placed into dynamic templates, letting us generate real-time updates so people could follow her Tumblr and keep finding new posts to share. <img width="1299" height="941" width_o="1299" height_o="941" data-src="https://freight.cargo.site/t/original/i/3bede411a31f051f768bc12b851015f00b88b02147841420d70b64b85e5eb0d6/Tumblr.gif" data-mid="21940814" border="0" src="https://freight.cargo.site/w/1000/i/3bede411a31f051f768bc12b851015f00b88b02147841420d70b64b85e5eb0d6/Tumblr.gif" /> Mas Pandemonium Radio spots had her toy with your head as she promoted the hotline. Whispers, screams, and other otherworldly sounds gave people a taste of her power. Somehow, she even managed to get into Howard Stern's head. <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/bd5cad27b19a1c79be6a533fc7746fe057fc12ac3536e29ccfe31233ac910829/tumblr_inline_n4to8tJQ0P1se9a3k.jpg" data-mid="21940819" border="0" src="https://freight.cargo.site/w/500/i/bd5cad27b19a1c79be6a533fc7746fe057fc12ac3536e29ccfe31233ac910829/tumblr_inline_n4to8tJQ0P1se9a3k.jpg" /> Probably because we wrote a bunch of content for his show where he would talk about how she managed to get into his head. SlavesForSantanico.tumblr.com - the site isn’t branded anymore but the resulting posters can still be viewed.&nbsp; All work © Krista Brown https://kristabrown.cargo.site/product-RED Wed, 08 Aug 2018 16:45:49 +0000 Krista has a website! https://kristabrown.cargo.site/product-RED <img width="2880" height="211" width_o="2880" height_o="211" data-src="https://freight.cargo.site/t/original/i/354a20e1bc9e274043acb97b4736a4166d5cf5a3f3e4107dc4f28ea7d9dbccff/red-banner2.png" data-mid="21940918" border="0" src="https://freight.cargo.site/w/1000/i/354a20e1bc9e274043acb97b4736a4166d5cf5a3f3e4107dc4f28ea7d9dbccff/red-banner2.png" /> (RED) began over a decade ago with a simple concept. Turn people's love of shopping into an act of charity. After years of making an impact on the world, (RED) came to us to help them celebrate their 10 year anniversary on World AIDS Day. The goal was to create their first integrated brand campaign since their launch, bringing together all of their partners and channels under one narrative to let everyone know the finish line was in sight – all we have to do now is finish strong. World AIDS Day // Shop-A-Thon <img width="967" height="200" width_o="967" height_o="200" data-src="https://freight.cargo.site/t/original/i/d11c05ed1da2d9dad0296c3753063a1020529241f3bbc1290fc347a78eae992e/AaVYKT6ZJe5E.png" data-mid="21940898" border="0" src="https://freight.cargo.site/w/967/i/d11c05ed1da2d9dad0296c3753063a1020529241f3bbc1290fc347a78eae992e/AaVYKT6ZJe5E.png" /> This kicked-off with creating and launching the first annual Shop-A-Thon – a celebrity filled QVC-style special held in December. Collaborating with Jimmy Kimmel Live, Omaze, GILT, VICE and others, we made headlines while selling a bunch of stuff in the name of ending AIDS.&nbsp; <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/b7939539edc39548758b29548f1b16469576396dfae51fda1b1d76adb1f7f2d9/Shopathon_2B.jpg" data-mid="21940897" border="0" src="https://freight.cargo.site/w/1000/i/b7939539edc39548758b29548f1b16469576396dfae51fda1b1d76adb1f7f2d9/Shopathon_2B.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d88d57e18c46925a0497643cb594fe088af37ece6a2a5082ba434f1074ba510a/Shopathon_1B.jpg" data-mid="21940896" border="0" src="https://freight.cargo.site/w/1000/i/d88d57e18c46925a0497643cb594fe088af37ece6a2a5082ba434f1074ba510a/Shopathon_1B.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/46d9cee9cfc57461bae7e0e1a32dfd9dd8d96116abf79b0f4eb2304f7aea7093/maxresdefault.jpg" data-mid="21940900" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/46d9cee9cfc57461bae7e0e1a32dfd9dd8d96116abf79b0f4eb2304f7aea7093/maxresdefault.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/df1c501e4dbd5979bd01ab6b5ad3cc6cc87b944dba281378ed36c44a6235beeb/shopred-660x330.jpg" data-mid="21940902" border="0" src="https://freight.cargo.site/w/1000/i/df1c501e4dbd5979bd01ab6b5ad3cc6cc87b944dba281378ed36c44a6235beeb/shopred-660x330.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/72c20f36a52572834fa9654a0902d00ac51befd029e5540f190e5efe6da55ac0/scarlet_shop.jpg" data-mid="21940901" border="0" src="https://freight.cargo.site/w/1000/i/72c20f36a52572834fa9654a0902d00ac51befd029e5540f190e5efe6da55ac0/scarlet_shop.jpg" /> Even Obama eventually got in on it. Miss you #44. (RED) Mexico As part of the 10 year celebration, (RED) expanded the charity into Mexico. We launched their message to a an entire country. <img width="2206" height="1142" width_o="2206" height_o="1142" data-src="https://freight.cargo.site/t/original/i/f9f7c23dd6d3634cca41e46fbb6fdcd33c16839b62bc2c2825ec15c8a0182715/Red_Mexico_3.jpg" data-mid="21940887" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f9f7c23dd6d3634cca41e46fbb6fdcd33c16839b62bc2c2825ec15c8a0182715/Red_Mexico_3.jpg" /> <img width="1727" height="1294" width_o="1727" height_o="1294" data-src="https://freight.cargo.site/t/original/i/6e497a7c2e630e15b522dd8c2486d23302663d261872c41a61afa984427cc46b/Red_Mexico_2.2.jpg" data-mid="21940888" border="0" src="https://freight.cargo.site/w/1000/i/6e497a7c2e630e15b522dd8c2486d23302663d261872c41a61afa984427cc46b/Red_Mexico_2.2.jpg" /> <img width="1657" height="1296" width_o="1657" height_o="1296" data-src="https://freight.cargo.site/t/original/i/cb45de0c02d6e34fd238b712899dea05bafb1924aca3407a9c162047844c1a4c/Red_Mexico_1.1.jpg" data-mid="21940886" border="0" src="https://freight.cargo.site/w/1000/i/cb45de0c02d6e34fd238b712899dea05bafb1924aca3407a9c162047844c1a4c/Red_Mexico_1.1.jpg" /> <img width="2138" height="1599" width_o="2138" height_o="1599" data-src="https://freight.cargo.site/t/original/i/f8873dc42512618bcfe243e510377c7017a597646706971fede87807ca5e1652/Red_Mexico_5.2.jpg" data-mid="21940889" border="0" src="https://freight.cargo.site/w/1000/i/f8873dc42512618bcfe243e510377c7017a597646706971fede87807ca5e1652/Red_Mexico_5.2.jpg" /> <img width="1972" height="1479" width_o="1972" height_o="1479" data-src="https://freight.cargo.site/t/original/i/50fe4562ca8a3802256fa560e86b240add34d0afef10d45853bd33d540d7b584/Red_Mexico_4B.jpg" data-mid="21940909" border="0" src="https://freight.cargo.site/w/1000/i/50fe4562ca8a3802256fa560e86b240add34d0afef10d45853bd33d540d7b584/Red_Mexico_4B.jpg" /> (FINISH STRONG) In the fight against AIDS, great strides have been made. But it's not over yet. It's time to rally together to eliminate AIDS once and for all. <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/3e7d3d89b7bf5063c64483b2d71ce3b0142376d9c15dc5e8f652bc71b5459079/2016_Explore_A-2A.jpg" data-mid="21940903" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3e7d3d89b7bf5063c64483b2d71ce3b0142376d9c15dc5e8f652bc71b5459079/2016_Explore_A-2A.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/57c4a678e4d7d8d4ba15339cb5cd7f532c84c7773ce8bebbc00cdc57c673d68a/2016_Explore_D-3.jpg" data-mid="21940905" border="0" src="https://freight.cargo.site/w/1000/i/57c4a678e4d7d8d4ba15339cb5cd7f532c84c7773ce8bebbc00cdc57c673d68a/2016_Explore_D-3.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/ce8d1282aa782fb6b54e2f189e2e6794cfd3db0ec8e7e5143c930eb56a5e853b/2016_Explore_E-1A.jpg" data-mid="21940906" border="0" src="https://freight.cargo.site/w/1000/i/ce8d1282aa782fb6b54e2f189e2e6794cfd3db0ec8e7e5143c930eb56a5e853b/2016_Explore_E-1A.jpg" /> Using iconic imagery of pivotal moments and epic finales, we created a campaign that reminded people that in every challenge it's all about how you finish. Partner Summit (RED)'s partner summit is a critical event for the organization. It's a time for (RED) to acknowledge the successes with their 65+ partners and share their vision for the future. For the 10th Annual partner summit we were tasked with not only showing the campaign direction, but also with helping each of the over 65+ partner companies understand how that narrative could come to life within their messaging and products. <img width="2500" height="1625" width_o="2500" height_o="1625" data-src="https://freight.cargo.site/t/original/i/efe67902d714b207fe589431caf1d637e0e3471393198167fe34a986e8e40de7/red-products-isometric.png" data-mid="21940919" border="0" src="https://freight.cargo.site/w/1000/i/efe67902d714b207fe589431caf1d637e0e3471393198167fe34a986e8e40de7/red-products-isometric.png" /> An exciting, exhausting opportunity that let us create campaigns and products that would evolve (RED) and its partners over the next few years. (RED) x GAP <img width="1444" height="1442" width_o="1444" height_o="1442" data-src="https://freight.cargo.site/t/original/i/ff152c0639c408b7d92ee4d2f2b2815894ff8d81e15586684c30bcb64f41c69c/Screen-Shot-2016-04-06-at-12.17.03-AM.png" data-mid="21940893" border="0" src="https://freight.cargo.site/w/1000/i/ff152c0639c408b7d92ee4d2f2b2815894ff8d81e15586684c30bcb64f41c69c/Screen-Shot-2016-04-06-at-12.17.03-AM.png" /> Some of the partners got going on the updates right away. Gap was one of those. We worked with them to create 40+ unique explorations of (RED) clothes. <img width="600" height="808" width_o="600" height_o="808" data-src="https://freight.cargo.site/t/original/i/aaa9e17a457a4a432f4b4a0f6bb46bbd1ac2e345455a2b4d4c495e709f18c163/13906864_10154563200048714_6093761869311382867_n.png" data-mid="21940890" border="0" src="https://freight.cargo.site/w/600/i/aaa9e17a457a4a432f4b4a0f6bb46bbd1ac2e345455a2b4d4c495e709f18c163/13906864_10154563200048714_6093761869311382867_n.png" /> This is an ongoing effort. Look good, feel good at&nbsp;red.org All work © Krista Brown https://kristabrown.cargo.site/Lightlife Wed, 19 Nov 2025 14:54:17 +0000 Krista has a website! https://kristabrown.cargo.site/Lightlife <img width="384" height="366" width_o="384" height_o="366" data-src="https://freight.cargo.site/t/original/i/7d3d131f99ba93a8d849d80a6e895e5083ee4317a539e81eaaaa7c9005bd5571/16---Lightlife_old.png" data-mid="240847991" border="0" src="https://freight.cargo.site/w/384/i/7d3d131f99ba93a8d849d80a6e895e5083ee4317a539e81eaaaa7c9005bd5571/16---Lightlife_old.png" /> <img width="666" height="263" width_o="666" height_o="263" data-src="https://freight.cargo.site/t/original/i/b6464b096a42ba028d476f7637cdc5301f33cc6c3527f33f9bc900ac9f4f5738/14---Lightlife_2012.png" data-mid="240847989" border="0" src="https://freight.cargo.site/w/666/i/b6464b096a42ba028d476f7637cdc5301f33cc6c3527f33f9bc900ac9f4f5738/14---Lightlife_2012.png" /> <img width="916" height="338" width_o="916" height_o="338" data-src="https://freight.cargo.site/t/original/i/e4d7ac1272de07c4d12d18d0132b1bbf1825dc60722d42f9975bac59a3972c8b/15---Lightlife_2015.png" data-mid="240847990" border="0" src="https://freight.cargo.site/w/916/i/e4d7ac1272de07c4d12d18d0132b1bbf1825dc60722d42f9975bac59a3972c8b/15---Lightlife_2015.png" /> <img width="1852" height="872" width_o="1852" height_o="872" data-src="https://freight.cargo.site/t/original/i/8e0ee91dca67077eb219e34f6e2febfb9c8424726373430e1505eb4216fa6b8f/17---Lightlife_2019.png" data-mid="240847992" border="0" src="https://freight.cargo.site/w/1000/i/8e0ee91dca67077eb219e34f6e2febfb9c8424726373430e1505eb4216fa6b8f/17---Lightlife_2019.png" /> Lightlife has been serving plant-based food to homes across the world since 1979. While their logo changes often, the brand’s core values and mission remain constant. Lightlife strives to make clean, simple food that nourishes people and the lives they live. From this simple thought, about simple things enriching life, a simple idea was born. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/449661dd3ccd01b0e8789779fb3fbf29aeae93dc25bad10d81d2b1caf890af39/12---Lightlife_Reformulation_050521_1.png" data-mid="240847987" border="0" src="https://freight.cargo.site/w/1000/i/449661dd3ccd01b0e8789779fb3fbf29aeae93dc25bad10d81d2b1caf890af39/12---Lightlife_Reformulation_050521_1.png" /> <img width="1212" height="1780" width_o="1212" height_o="1780" data-src="https://freight.cargo.site/t/original/i/dfb2014e09249083ae94724960de5fdae5909c18aef7cae7794c406096e48d4b/18---Screenshot-2025-10-30-at-3.18.34PM.png" data-mid="240847993" border="0" src="https://freight.cargo.site/w/1000/i/dfb2014e09249083ae94724960de5fdae5909c18aef7cae7794c406096e48d4b/18---Screenshot-2025-10-30-at-3.18.34PM.png" /> Simple Ingredients For A Full Life The brand’s visual refresh came with overhauls to all of Lightlife’s recipes, and for the first time in the company's history, a fully 360 brand campaign to relaunch it all. Across all channels, we developed and led the execution of their largest marketing campaign to date. Once we locked in the iconic voice of Awkwafina, the headlines started pouring in.&nbsp; <img width="2211" height="1487" width_o="2211" height_o="1487" data-src="https://freight.cargo.site/t/original/i/91bc93f11b07afa20ef8575bf951a1f018e6e61d64d885acfecb539fd3ce5d14/8---Screen-Shot-2021-11-18-at-11.33.41-AM-2.png" data-mid="240847979" border="0" src="https://freight.cargo.site/w/1000/i/91bc93f11b07afa20ef8575bf951a1f018e6e61d64d885acfecb539fd3ce5d14/8---Screen-Shot-2021-11-18-at-11.33.41-AM-2.png" /> <img width="2456" height="982" width_o="2456" height_o="982" data-src="https://freight.cargo.site/t/original/i/e34e5121a77973bfb1972d50ce62db78d22444201bfc2acb8bbea72dc8ab8489/9---Screenshot-2025-10-25-at-12.10.02AM.png" data-mid="240847980" border="0" src="https://freight.cargo.site/w/1000/i/e34e5121a77973bfb1972d50ce62db78d22444201bfc2acb8bbea72dc8ab8489/9---Screenshot-2025-10-25-at-12.10.02AM.png" /> <img width="2301" height="2061" width_o="2301" height_o="2061" data-src="https://freight.cargo.site/t/original/i/a155f0c0bb6617676d1bce02934fd17e3ff9ee964acf3ed8e09c7897fb77e476/10---Screen-Shot-2021-11-18-at-11.55.07-AM-2.png" data-mid="240847981" border="0" src="https://freight.cargo.site/w/1000/i/a155f0c0bb6617676d1bce02934fd17e3ff9ee964acf3ed8e09c7897fb77e476/10---Screen-Shot-2021-11-18-at-11.55.07-AM-2.png" /> <img width="1528" height="2018" width_o="1528" height_o="2018" data-src="https://freight.cargo.site/t/original/i/8fa91dd77ad70a14b6e5e240a71ee6fa7656c60467b7a937d784dc2ebf6c1965/Screenshot-2025-10-20-at-9.25.25PM.png" data-mid="240842957" border="0" src="https://freight.cargo.site/w/1000/i/8fa91dd77ad70a14b6e5e240a71ee6fa7656c60467b7a937d784dc2ebf6c1965/Screenshot-2025-10-20-at-9.25.25PM.png" /> From the headlines and into the recording studio, all the ingredients for the campaign were coming together. Now we were cooking. The LaunchThe campaign launched with spots across Canada and the US. In the work, we introduced people to Lightlife’s higher mission. Then we used products to prove it’s what’s on the inside that matters – even if you’re a hot dog. Arguably, especially if you’re a hot dog. Thrive: Manifesto&nbsp; Inside: Smart Dogs The Brand RolloutWe brought the new brand to life across all channels. A website refresh (that also announced the campaign), new social icons to house content, developing product photography, and more. Every level was considered and brought into the narrative. Website <img width="1000" height="2708" width_o="1000" height_o="2708" data-src="https://freight.cargo.site/t/original/i/cc592593df4b3a1fafcc9ba992d4ff8adc2cdb0dfe23322ed1331475496bcf97/Lightlife-Manifesto-Page_edits.jpg" data-mid="240842938" border="0" src="https://freight.cargo.site/w/1000/i/cc592593df4b3a1fafcc9ba992d4ff8adc2cdb0dfe23322ed1331475496bcf97/Lightlife-Manifesto-Page_edits.jpg" /> Social Icons <img width="750" height="726" width_o="750" height_o="726" data-src="https://freight.cargo.site/t/original/i/ebef4a15c153cc769c677e78321a4d6f418bcd4e92841e9e1623e153c0a087a5/GLF_LL_Icons_V1-01.png" data-mid="240842692" border="0" src="https://freight.cargo.site/w/750/i/ebef4a15c153cc769c677e78321a4d6f418bcd4e92841e9e1623e153c0a087a5/GLF_LL_Icons_V1-01.png" /> <img width="750" height="726" width_o="750" height_o="726" data-src="https://freight.cargo.site/t/original/i/d9f141bf64ea3a349566443312048c67fa5eeec6a84f5e941510250d021fb8a0/GLF_LL_Icons_V1-05.png" data-mid="240842696" border="0" src="https://freight.cargo.site/w/750/i/d9f141bf64ea3a349566443312048c67fa5eeec6a84f5e941510250d021fb8a0/GLF_LL_Icons_V1-05.png" /> <img width="750" height="726" width_o="750" height_o="726" data-src="https://freight.cargo.site/t/original/i/826b5a3d978abc3ffc8a5ba128bbbe813edd4fe44ab1a91da1b268e75e76bb24/GLF_LL_Icons_V1-09.png" data-mid="240842699" border="0" src="https://freight.cargo.site/w/750/i/826b5a3d978abc3ffc8a5ba128bbbe813edd4fe44ab1a91da1b268e75e76bb24/GLF_LL_Icons_V1-09.png" /> <img width="750" height="726" width_o="750" height_o="726" data-src="https://freight.cargo.site/t/original/i/442b8c02a45a5dbad7ba674b2d320ff1b19f7c8debd78083bf09375c80e71a84/GLF_LL_Icons_V1-02.png" data-mid="240842693" border="0" src="https://freight.cargo.site/w/750/i/442b8c02a45a5dbad7ba674b2d320ff1b19f7c8debd78083bf09375c80e71a84/GLF_LL_Icons_V1-02.png" /> <img width="750" height="726" width_o="750" height_o="726" data-src="https://freight.cargo.site/t/original/i/c74a0dda094d4970d47de58c276be8244fc41b73cb2060d4094d3f1faa10be3f/GLF_LL_Icons_V1-04.png" data-mid="240842695" border="0" src="https://freight.cargo.site/w/750/i/c74a0dda094d4970d47de58c276be8244fc41b73cb2060d4094d3f1faa10be3f/GLF_LL_Icons_V1-04.png" /> <img width="750" height="726" width_o="750" height_o="726" data-src="https://freight.cargo.site/t/original/i/1a9ea856a3809606f6c4eb086552374117596f4cfb378f18e0b2f3a0653be8b1/GLF_LL_Icons_V1-06.png" data-mid="240842697" border="0" src="https://freight.cargo.site/w/750/i/1a9ea856a3809606f6c4eb086552374117596f4cfb378f18e0b2f3a0653be8b1/GLF_LL_Icons_V1-06.png" /> <img width="750" height="726" width_o="750" height_o="726" data-src="https://freight.cargo.site/t/original/i/b2b5b16a22cae9e05ca439491c08e047a3e787a4be271dc91abd8411315d159d/GLF_LL_Icons_V1-07.png" data-mid="240842698" border="0" src="https://freight.cargo.site/w/750/i/b2b5b16a22cae9e05ca439491c08e047a3e787a4be271dc91abd8411315d159d/GLF_LL_Icons_V1-07.png" /> <img width="750" height="725" width_o="750" height_o="725" data-src="https://freight.cargo.site/t/original/i/9b6d0a3dcef13be81475a318f0949e2ea129eaeebfcd503f84e984d03b9ca6c3/GLF_LL_Icons_V1-03.png" data-mid="240842694" border="0" src="https://freight.cargo.site/w/750/i/9b6d0a3dcef13be81475a318f0949e2ea129eaeebfcd503f84e984d03b9ca6c3/GLF_LL_Icons_V1-03.png" /> Product Photography <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/449661dd3ccd01b0e8789779fb3fbf29aeae93dc25bad10d81d2b1caf890af39/12---Lightlife_Reformulation_050521_1.png" data-mid="240847987" border="0" src="https://freight.cargo.site/w/1000/i/449661dd3ccd01b0e8789779fb3fbf29aeae93dc25bad10d81d2b1caf890af39/12---Lightlife_Reformulation_050521_1.png" /> <img width="4373" height="4667" width_o="4373" height_o="4667" data-src="https://freight.cargo.site/t/original/i/6088574357a3e1e277de0988801d679eb493c003d0d537502e4d8b7de84c9f39/11---Lightlife_Buffalo_Chicken_Salad.jpg" data-mid="240847986" border="0" src="https://freight.cargo.site/w/1000/i/6088574357a3e1e277de0988801d679eb493c003d0d537502e4d8b7de84c9f39/11---Lightlife_Buffalo_Chicken_Salad.jpg" /> <img width="1897" height="1037" width_o="1897" height_o="1037" data-src="https://freight.cargo.site/t/original/i/961b8e5ba3cf74e011f241a762fd6c5d31c6b0536e236fc5a4330f8e8d293cd5/13---Lightlife-Brand-Equity-Asset-.jpg" data-mid="240847988" border="0" src="https://freight.cargo.site/w/1000/i/961b8e5ba3cf74e011f241a762fd6c5d31c6b0536e236fc5a4330f8e8d293cd5/13---Lightlife-Brand-Equity-Asset-.jpg" /> Website Banners <img width="1900" height="400" width_o="1900" height_o="400" data-src="https://freight.cargo.site/t/original/i/9172e0cb486849c01eb09b6f24d6a7ce6b0efd6c50179525f8ba83c318967a3a/Smart-Dog_Web-Banner_US.png" data-mid="240842711" border="0" src="https://freight.cargo.site/w/1000/i/9172e0cb486849c01eb09b6f24d6a7ce6b0efd6c50179525f8ba83c318967a3a/Smart-Dog_Web-Banner_US.png" /> <img width="1900" height="400" width_o="1900" height_o="400" data-src="https://freight.cargo.site/t/original/i/7e85ddaaf4d934598345f80df1c707e13ba2cdac5f1cda3f59d68e9ff8631ad6/Unbreaded-Chicken_Web-Banner_US.png" data-mid="240842713" border="0" src="https://freight.cargo.site/w/1000/i/7e85ddaaf4d934598345f80df1c707e13ba2cdac5f1cda3f59d68e9ff8631ad6/Unbreaded-Chicken_Web-Banner_US.png" /> <img width="1900" height="400" width_o="1900" height_o="400" data-src="https://freight.cargo.site/t/original/i/fa0642998f811dcb944b89087c092f39fe5b58c7761fdbfe159914a9f50e3640/Tempeh-Cubes_Web-Banner_US.png" data-mid="240842712" border="0" src="https://freight.cargo.site/w/1000/i/fa0642998f811dcb944b89087c092f39fe5b58c7761fdbfe159914a9f50e3640/Tempeh-Cubes_Web-Banner_US.png" /> The Campaign RolloutLike a great chef, we were creating a full-sensory experience. Our work builds immersive consistency with a cohesive presence from start to finish. For Lightlife, that meant online, in-store, and in people’s kitchens. So as the campaign continued, we not only evolved the brand work, but also focused on reminding people of the simple ways they could enjoy life by adding just one simple ingredient to their day. While that ingredient might just be plant-based food, it might also be fresh air, a fresh perspective, an excuse to get outside this weekend, or a friend, or a recipe to share with a friend. It might even be holiday cheer because the holidays love themselves some plants.&nbsp; Paid Social - Brand &amp; Product Organic Social - Content Series Organic Social - Everything Else <img width="2578" height="1702" width_o="2578" height_o="1702" data-src="https://freight.cargo.site/t/original/i/31eaf4126dcf6ae1aaffe98e016c7fc4c34ea0183f39eaf678fc024547801a2f/Screenshot-2025-11-06-at-9.13.01PM.png" data-mid="240847999" border="0" src="https://freight.cargo.site/w/1000/i/31eaf4126dcf6ae1aaffe98e016c7fc4c34ea0183f39eaf678fc024547801a2f/Screenshot-2025-11-06-at-9.13.01PM.png" /> <img width="2580" height="1702" width_o="2580" height_o="1702" data-src="https://freight.cargo.site/t/original/i/101251908cdb20783702fc42f8cb71cb3da8a59d5124ff53d5ef1a90f25cc815/Screenshot-2025-11-06-at-9.12.52PM.png" data-mid="240847998" border="0" src="https://freight.cargo.site/w/1000/i/101251908cdb20783702fc42f8cb71cb3da8a59d5124ff53d5ef1a90f25cc815/Screenshot-2025-11-06-at-9.12.52PM.png" /> <img width="2580" height="1698" width_o="2580" height_o="1698" data-src="https://freight.cargo.site/t/original/i/55b055fa0f06611420f2fc24ef999cd3f34540ab273e27127de09d2917f91009/Screenshot-2025-11-06-at-9.13.13PM.png" data-mid="240848000" border="0" src="https://freight.cargo.site/w/1000/i/55b055fa0f06611420f2fc24ef999cd3f34540ab273e27127de09d2917f91009/Screenshot-2025-11-06-at-9.13.13PM.png" /> <img width="1364" height="1704" width_o="1364" height_o="1704" data-src="https://freight.cargo.site/t/original/i/bd6bb538b8e19b508277f3e13ada546f19aa4202aa2db6ba482e367db4588cc8/24---Screenshot-2025-11-11-at-4.49.50PM.png" data-mid="240848007" border="0" src="https://freight.cargo.site/w/1000/i/bd6bb538b8e19b508277f3e13ada546f19aa4202aa2db6ba482e367db4588cc8/24---Screenshot-2025-11-11-at-4.49.50PM.png" /> <img width="360" height="450" width_o="360" height_o="450" data-src="https://freight.cargo.site/t/original/i/0adf793eb5bf1ad549838d65c8ccd5deafefbef64dc08d787222bea02c68af3e/26---ezgif-17216b2d031c77df.gif" data-mid="240848009" border="0" src="https://freight.cargo.site/w/360/i/0adf793eb5bf1ad549838d65c8ccd5deafefbef64dc08d787222bea02c68af3e/26---ezgif-17216b2d031c77df.gif" /> <img width="1362" height="1704" width_o="1362" height_o="1704" data-src="https://freight.cargo.site/t/original/i/7b7fe11d0f160a1542adbd1a4cc986de5fd9fd04268827c0cf181e0198a98da7/23--Screenshot-2025-11-11-at-4.49.32PM.png" data-mid="240848006" border="0" src="https://freight.cargo.site/w/1000/i/7b7fe11d0f160a1542adbd1a4cc986de5fd9fd04268827c0cf181e0198a98da7/23--Screenshot-2025-11-11-at-4.49.32PM.png" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4941a86e449f6e02161bb8f4f82ebb5ccdd4098fd43d3d8059c6c561cb143f44/Ingredient-Story_Smart-Ground.jpg" data-mid="240842709" border="0" src="https://freight.cargo.site/w/1000/i/4941a86e449f6e02161bb8f4f82ebb5ccdd4098fd43d3d8059c6c561cb143f44/Ingredient-Story_Smart-Ground.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16c402a8757dcc4b07f53adcfbb60701f7f45c3c2f0892280c47c94ef4246303/29---SnapInsta.to_278854568_350915460348991_3656401288230109411_n.jpg" data-mid="240848013" border="0" src="https://freight.cargo.site/w/1000/i/16c402a8757dcc4b07f53adcfbb60701f7f45c3c2f0892280c47c94ef4246303/29---SnapInsta.to_278854568_350915460348991_3656401288230109411_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50355e58ba274f63bdde2fad0eaf880b634e7325fc587ecbf31e2ab6a465bf01/27---SnapInsta.to_271608287_637028000675182_4986709380772907352_n.jpg" data-mid="240848010" border="0" src="https://freight.cargo.site/w/1000/i/50355e58ba274f63bdde2fad0eaf880b634e7325fc587ecbf31e2ab6a465bf01/27---SnapInsta.to_271608287_637028000675182_4986709380772907352_n.jpg" /> <img width="1436" height="1596" width_o="1436" height_o="1596" data-src="https://freight.cargo.site/t/original/i/80d5983fe29081297b62e4081be53462c170c72bbac47cccafae2f4e0164436a/28---Screenshot-2025-11-18-at-2.10.51PM.png" data-mid="240848011" border="0" src="https://freight.cargo.site/w/1000/i/80d5983fe29081297b62e4081be53462c170c72bbac47cccafae2f4e0164436a/28---Screenshot-2025-11-18-at-2.10.51PM.png" /> <img width="738" height="1124" width_o="738" height_o="1124" data-src="https://freight.cargo.site/t/original/i/5e561eb79a7f15679ef579dd90e6865e7c3ea12a352faf792bcb1cf6e54fd30b/Simple-Savings.png" data-mid="240842964" border="0" src="https://freight.cargo.site/w/738/i/5e561eb79a7f15679ef579dd90e6865e7c3ea12a352faf792bcb1cf6e54fd30b/Simple-Savings.png" /><img width="576" height="720" width_o="576" height_o="720" data-src="https://freight.cargo.site/t/original/i/1d1eff27ba159819de12b9b74f79960e85097d8fb1491cc6aaa304ead77e9036/25--ezgif-1561f9414a64b456.gif" data-mid="240848008" border="0" src="https://freight.cargo.site/w/576/i/1d1eff27ba159819de12b9b74f79960e85097d8fb1491cc6aaa304ead77e9036/25--ezgif-1561f9414a64b456.gif" /> <img width="1362" height="1704" width_o="1362" height_o="1704" data-src="https://freight.cargo.site/t/original/i/d39c30f0ea6c383e8052a29437f16f6c9efc15c5dc95cb1c1b5ce65beee40a8d/22---Screenshot-2025-11-11-at-4.42.36PM.png" data-mid="240848005" border="0" src="https://freight.cargo.site/w/1000/i/d39c30f0ea6c383e8052a29437f16f6c9efc15c5dc95cb1c1b5ce65beee40a8d/22---Screenshot-2025-11-11-at-4.42.36PM.png" /> And Some Holiday Cheer ❄️ ☃️ <img width="1362" height="1704" width_o="1362" height_o="1704" data-src="https://freight.cargo.site/t/original/i/95b857ce9fc8f59414886f708fb56116bd5b9c473c3e5d6f8df011dbb6019b81/Screenshot-2025-11-06-at-9.05.22PM.png" data-mid="240848001" border="0" src="https://freight.cargo.site/w/1000/i/95b857ce9fc8f59414886f708fb56116bd5b9c473c3e5d6f8df011dbb6019b81/Screenshot-2025-11-06-at-9.05.22PM.png" /> <img width="1364" height="1708" width_o="1364" height_o="1708" data-src="https://freight.cargo.site/t/original/i/c195f127a5807b2869f103fcbab85a42f801c7d52bbd28656ae2408a4d326f8d/Screenshot-2025-11-06-at-9.05.30PM.png" data-mid="240848002" border="0" src="https://freight.cargo.site/w/1000/i/c195f127a5807b2869f103fcbab85a42f801c7d52bbd28656ae2408a4d326f8d/Screenshot-2025-11-06-at-9.05.30PM.png" /> <img width="1358" height="1702" width_o="1358" height_o="1702" data-src="https://freight.cargo.site/t/original/i/c840c107a7aa18154238a707501266c76b6c677019bed60ec6dbdbdd72f77ae3/Screenshot-2025-11-06-at-9.05.38PM.png" data-mid="240848003" border="0" src="https://freight.cargo.site/w/1000/i/c840c107a7aa18154238a707501266c76b6c677019bed60ec6dbdbdd72f77ae3/Screenshot-2025-11-06-at-9.05.38PM.png" /> <img width="1360" height="1704" width_o="1360" height_o="1704" data-src="https://freight.cargo.site/t/original/i/8abbd7b013c58237ecb8beb3b2c8edd1539514742fbb86b63f5d193fdf8adab2/Screenshot-2025-11-06-at-9.05.47PM.png" data-mid="240848004" border="0" src="https://freight.cargo.site/w/1000/i/8abbd7b013c58237ecb8beb3b2c8edd1539514742fbb86b63f5d193fdf8adab2/Screenshot-2025-11-06-at-9.05.47PM.png" /> A Recipe For Success The job of a chef is to take all the ingredients and make something delectable while making it look easy. From taking home awards to success across social, to coverage in the press, to the kind of impact that makes CFOs do a little dance, we took these simple ingredients and brought them to life in a way that made a brand that’s spent decades innovating and defining the category finally feel like the leader they are. <img width="3839" height="2148" width_o="3839" height_o="2148" data-src="https://freight.cargo.site/t/original/i/7bdb670769a2aee038979b20ca7c912e9c3d6395a716e59a23e7b8e60c337960/19---Screenshot-2025-11-05-at-12.39.44PM.png" data-mid="240847994" border="0" src="https://freight.cargo.site/w/1000/i/7bdb670769a2aee038979b20ca7c912e9c3d6395a716e59a23e7b8e60c337960/19---Screenshot-2025-11-05-at-12.39.44PM.png" /> There’s no secret ingredient. Like most things in life, simple was best. And when all the little things were added up, Greenleaf’s plant-based portfolio sales were up 5.2% during the quarter following the launch.&nbsp; All work © Brett Brown &amp; Krista Brown https://kristabrown.cargo.site/Super-Bowl-LVII Tue, 30 May 2023 20:21:13 +0000 Krista has a website! https://kristabrown.cargo.site/Super-Bowl-LVII <img width="3840" height="1080" width_o="3840" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2262e0a3dc98ec6cdf72d08819ba6b4b987c9595271f3dae5c2ef21e23676503/kkbifkpbrwpmylkfr0k9.jpeg" data-mid="180467406" border="0" src="https://freight.cargo.site/w/1000/i/2262e0a3dc98ec6cdf72d08819ba6b4b987c9595271f3dae5c2ef21e23676503/kkbifkpbrwpmylkfr0k9.jpeg" /> In football, “The Big Game” is more than a game. To NFL fans, it’s an experience. That’s because in the U.S. it’s a cultural moment bigger than just game day. It’s Super Bowl Weekend! Whether you’re a football fan, a music fan, a lover of the spectacle that is “Game Day Advertising” or just like hanging with the people you love, it’s a reason to get together for a great time. So when we had the opportunity to help the Arizona Super Bowl Host Committee (AZSBHC) plan a weekend-long event around Super Bowl LVII, we were excited to create a space that was both what they needed and what fans and visitors of all types wanted. <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5b3f1d4f5a5d7a5a85d0bd4ec6cac831cb68eec09554708d638c9d5b998c549c/FoPwVZPaAAAnQF3.jpeg" data-mid="180593154" border="0" src="https://freight.cargo.site/w/900/i/5b3f1d4f5a5d7a5a85d0bd4ec6cac831cb68eec09554708d638c9d5b998c549c/FoPwVZPaAAAnQF3.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3d1a3949f9539b2a20252f7db39c5fbec0ad665f6ab73468a16d2408e7dfbae2/1920x1080_AZSBHC_ZoomBackground_option3.jpg" data-mid="180593179" border="0" src="https://freight.cargo.site/w/1000/i/3d1a3949f9539b2a20252f7db39c5fbec0ad665f6ab73468a16d2408e7dfbae2/1920x1080_AZSBHC_ZoomBackground_option3.jpg" /> <img width="1320" height="856" width_o="1320" height_o="856" data-src="https://freight.cargo.site/t/original/i/95bb55fe5009834834c94fe81c5d0f110c83d674497f381aa2d1bc4abdcf8ee3/super-bowl-2023-phoenix-best-parties-concerts-events-tickets.jpeg" data-mid="180593213" border="0" src="https://freight.cargo.site/w/1000/i/95bb55fe5009834834c94fe81c5d0f110c83d674497f381aa2d1bc4abdcf8ee3/super-bowl-2023-phoenix-best-parties-concerts-events-tickets.jpeg" /> Transforming Hance ParkAt the center of the Super Bowl action, Hance Park was the site for a free, family-friendly event that sponsors could seamlessly plug into while making a splash for their brands and the Arizona Super Bowl Host Committee too. We focused on a flexible site layout that would maximize the guests’ ability to access fun activities, food and beverage, and provide lots of photo ops and memories. <img width="749" height="421" width_o="749" height_o="421" data-src="https://freight.cargo.site/t/original/i/90c2e3b6958af8c9e310197e50ce43fef2c0c1592ed162d04c9b59bc900be6d9/Margaret-T-Hance-Park-Sign-with-Crowd.jpeg" data-mid="180594542" border="0" src="https://freight.cargo.site/w/749/i/90c2e3b6958af8c9e310197e50ce43fef2c0c1592ed162d04c9b59bc900be6d9/Margaret-T-Hance-Park-Sign-with-Crowd.jpeg" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/592a8e34c04f0075320dfdeb95f0991a8a1578734cba648ea3a29910e9994b4b/FoSNWRbaAAAhHx7.jpeg" data-mid="180594585" border="0" src="https://freight.cargo.site/w/900/i/592a8e34c04f0075320dfdeb95f0991a8a1578734cba648ea3a29910e9994b4b/FoSNWRbaAAAhHx7.jpeg" /> As we plotted the space, we created a variety of guest experiences. These art installations, stage dressing, and themes were part of AZSBHC’s pitch to sponsors. Inspiring brands to quickly activate in the space, either capitalizing on one of the concepts already designed for the space or helping provide parameters for their creative teams to concept within. Here’s how it panned out across the park. <img width="7877" height="6404" width_o="7877" height_o="6404" data-src="https://freight.cargo.site/t/original/i/c9788e4e2f9be85e278f62d30408d8863c670dc38557cf3dbd02a3bd4e430bd6/Downtown-Map_AZHC.png" data-mid="180467404" border="0" src="https://freight.cargo.site/w/1000/i/c9788e4e2f9be85e278f62d30408d8863c670dc38557cf3dbd02a3bd4e430bd6/Downtown-Map_AZHC.png" /> With the NFL One Pass, people would gain free access to the experience which included many of the activations presented in our original proposal. <img width="795" height="1350" width_o="795" height_o="1350" data-src="https://freight.cargo.site/t/original/i/42a162e25607c647d8e832939d151bf76fd9fda78100da8768e2e6e77649b5cd/SB_Phone.png" data-mid="180594646" border="0" src="https://freight.cargo.site/w/795/i/42a162e25607c647d8e832939d151bf76fd9fda78100da8768e2e6e77649b5cd/SB_Phone.png" /> <img width="2256" height="1260" width_o="2256" height_o="1260" data-src="https://freight.cargo.site/t/original/i/9acda944889f28da3027f9097031068cc9376cbef2e41acd8ff41e62aa11094c/Screenshot-2023-05-10-at-3.34.43-PM.png" data-mid="180594643" border="0" src="https://freight.cargo.site/w/1000/i/9acda944889f28da3027f9097031068cc9376cbef2e41acd8ff41e62aa11094c/Screenshot-2023-05-10-at-3.34.43-PM.png" /> Opportunities for local artists to create Arizona-inspired murals and photo ops.One of which was created by an indigenous artist, making Super Bowl history. <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/69a0da86e966d280345d9fdf716f27d0546f17930512c87ea7f513b9854fe6c4/00nat-phoenix-04-mgbv-articleLarge.jpg" data-mid="180594705" border="0" src="https://freight.cargo.site/w/600/i/69a0da86e966d280345d9fdf716f27d0546f17930512c87ea7f513b9854fe6c4/00nat-phoenix-04-mgbv-articleLarge.jpg" /> <img width="3000" height="2599" width_o="3000" height_o="2599" data-src="https://freight.cargo.site/t/original/i/f961cda88844b6fe7464a481d1cfd6f4c68833534993297278a3e1ca091bb2fc/c7892ccd-18cd-495b-8c42-d5b704882fb5-La_Morena_Mural_Final_001.JPG" data-mid="180594896" border="0" src="https://freight.cargo.site/w/1000/i/f961cda88844b6fe7464a481d1cfd6f4c68833534993297278a3e1ca091bb2fc/c7892ccd-18cd-495b-8c42-d5b704882fb5-La_Morena_Mural_Final_001.JPG" /> <img width="1300" height="868" width_o="1300" height_o="868" data-src="https://freight.cargo.site/t/original/i/a9fe1a72adf8e18eb6ba96d93cbd8989ad31f18230eb8b0cec0b3f1e271186ca/DSC_8055-copy.jpg" data-mid="180594899" border="0" src="https://freight.cargo.site/w/1000/i/a9fe1a72adf8e18eb6ba96d93cbd8989ad31f18230eb8b0cec0b3f1e271186ca/DSC_8055-copy.jpg" /> <img width="1024" height="640" width_o="1024" height_o="640" data-src="https://freight.cargo.site/t/original/i/809fc233235d26766f7903e0a6368990ce1cb2831d340e50014a8509d694a526/Untitled-1.gif" data-mid="180595077" border="0" src="https://freight.cargo.site/w/1000/i/809fc233235d26766f7903e0a6368990ce1cb2831d340e50014a8509d694a526/Untitled-1.gif" /> A multifunctional stage design that immersed people into whatever’s being presented. Whether it’s the first-ever Game Day Watch Party (which took place on Sunday at the event) or a &nbsp;particular band’s aesthetic, the stage “transformed” and came to life for big events as the sun set. Just like the desert itself. <img width="1320" height="880" width_o="1320" height_o="880" data-src="https://freight.cargo.site/t/original/i/10d183ad09c18efc82fbb2d3a60a36a8221ffb877fd363ec2736db13f4f479ba/c5aec9d2-5f7f-46dd-818c-681cdd5fc25f-Entertainment_NFLs_official_Super_Bowl_watch_party_012.JPG.png" data-mid="180467405" border="0" src="https://freight.cargo.site/w/1000/i/10d183ad09c18efc82fbb2d3a60a36a8221ffb877fd363ec2736db13f4f479ba/c5aec9d2-5f7f-46dd-818c-681cdd5fc25f-Entertainment_NFLs_official_Super_Bowl_watch_party_012.JPG.png" /> And a sixteen-foot Lombardi trophy. <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/17e855090d695a61a50ef2da757dd1ac7df9dd1c3bad056a1b9e98c6432fe3d6/00nat-phoenix-01-mgbv-mediumSquareAt3X.jpg" data-mid="180595091" border="0" src="https://freight.cargo.site/w/1000/i/17e855090d695a61a50ef2da757dd1ac7df9dd1c3bad056a1b9e98c6432fe3d6/00nat-phoenix-01-mgbv-mediumSquareAt3X.jpg" /> <img width="640" height="427" width_o="640" height_o="427" data-src="https://freight.cargo.site/t/original/i/a1791c9c2437b679440091056a3704ee2b2f28852f7dce368cced3c5c9174a45/5b4953cdbf750112a7b5e8e57a3e33f7.jpeg" data-mid="180595126" border="0" src="https://freight.cargo.site/w/640/i/a1791c9c2437b679440091056a3704ee2b2f28852f7dce368cced3c5c9174a45/5b4953cdbf750112a7b5e8e57a3e33f7.jpeg" /> <img width="1320" height="880" width_o="1320" height_o="880" data-src="https://freight.cargo.site/t/original/i/93c93e8152d2130c61c41e1adfbad8b2ad53a09a7383d2e2201ef6aa27b8280d/ce16c8d2-c575-4465-b5fa-d16aeaa44d58-_JAJ0556.jpg.png" data-mid="180595127" border="0" src="https://freight.cargo.site/w/1000/i/93c93e8152d2130c61c41e1adfbad8b2ad53a09a7383d2e2201ef6aa27b8280d/ce16c8d2-c575-4465-b5fa-d16aeaa44d58-_JAJ0556.jpg.png" /> But that wasn’t even our favorite idea or the biggest eye-catcher of the event.The Main AttractionWhat’s a trip to Arizona without seeing a saguaro, the signature plant life of the Arizona desert? That’s why the centerpiece attraction of the experience was a GIANT Saguaro. The 44ft art installation was an homage to the spectacle of the desert and the spectacle of the sport. <img width="592" height="390" width_o="592" height_o="390" data-src="https://freight.cargo.site/t/original/i/5425fdf575357aea01e02698f71c6501e3ca8261b020ae3aa8553c0a94b5bae9/03e9bec2-4330-4ef1-b105-79b7a1fec26a-SB_Cacti_2-1.jpg" data-mid="240944018" border="0" src="https://freight.cargo.site/w/592/i/5425fdf575357aea01e02698f71c6501e3ca8261b020ae3aa8553c0a94b5bae9/03e9bec2-4330-4ef1-b105-79b7a1fec26a-SB_Cacti_2-1.jpg" /> <img width="1083" height="609" width_o="1083" height_o="609" data-src="https://freight.cargo.site/t/original/i/372893adef77989c5715a93df8c8841fefc941a724d6e1b38d2813d89a54aed9/066AAC15C264D8B252EDC1ABC38F3088.jpg" data-mid="180595410" border="0" src="https://freight.cargo.site/w/1000/i/372893adef77989c5715a93df8c8841fefc941a724d6e1b38d2813d89a54aed9/066AAC15C264D8B252EDC1ABC38F3088.jpg" /> <img width="660" height="448" width_o="660" height_o="448" data-src="https://freight.cargo.site/t/original/i/3ad3c65d4b471fa9318011a794fc769e5c3fe1dfe3d8af3b6ca5608105e2cfc4/5b4a37f3-bd3e-4dd2-b1fd-bfb85c6c3f17-SB_Cacti_11.jpg" data-mid="180595411" border="0" src="https://freight.cargo.site/w/660/i/3ad3c65d4b471fa9318011a794fc769e5c3fe1dfe3d8af3b6ca5608105e2cfc4/5b4a37f3-bd3e-4dd2-b1fd-bfb85c6c3f17-SB_Cacti_11.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d6b3b377a2a82ab1e9b59a0b097e4c2785c2d9a48d842cc60e3a578b1c5b9da7/27857721-a50e-4ded-959a-870d4d8f2cff.sized-1000x1000.JPG" data-mid="180595420" border="0" src="https://freight.cargo.site/w/1000/i/d6b3b377a2a82ab1e9b59a0b097e4c2785c2d9a48d842cc60e3a578b1c5b9da7/27857721-a50e-4ded-959a-870d4d8f2cff.sized-1000x1000.JPG" /> <img width="1200" height="789" width_o="1200" height_o="789" data-src="https://freight.cargo.site/t/original/i/bccdfb1c590adaa7ff854ef1860ad77217d86b52186b68c768a842c39909c5c5/83ce83df-322a-4fc2-82ea-fe6b8a1ef54c-SB_Cacti_5.jpg" data-mid="240944040" border="0" src="https://freight.cargo.site/w/1000/i/bccdfb1c590adaa7ff854ef1860ad77217d86b52186b68c768a842c39909c5c5/83ce83df-322a-4fc2-82ea-fe6b8a1ef54c-SB_Cacti_5.jpg" /> Even though there are cacti all over the area, this particular one was the literal talk of the town.&nbsp; And like all things in our theme, it came to life at night. With a DJ playing from a booth at the top of the cactus structure and LEDs dancing around the outside. <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b32e747588190fa3e392255ea79e21dfa77b363db94e0dc45de10e8b9e6d6083/FoYYceqacAEsSV-.jpeg" data-mid="180467395" border="0" src="https://freight.cargo.site/w/1000/i/b32e747588190fa3e392255ea79e21dfa77b363db94e0dc45de10e8b9e6d6083/FoYYceqacAEsSV-.jpeg" /> <img width="592" height="904" width_o="592" height_o="904" data-src="https://freight.cargo.site/t/original/i/46631fe2263f309406681037f0f4b17988d061a04f99ea236958940da63a4ac4/80190bb2-d61a-4b26-aa0c-331b97a4a102-greencactus.png.jpeg" data-mid="180467398" border="0" src="https://freight.cargo.site/w/592/i/46631fe2263f309406681037f0f4b17988d061a04f99ea236958940da63a4ac4/80190bb2-d61a-4b26-aa0c-331b97a4a102-greencactus.png.jpeg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a415183d28508b6763caec89a7e44cca63e8f8de3378c266526a10013f44d9f6/FoYYcesaUAAfna0.jpeg" data-mid="180467396" border="0" src="https://freight.cargo.site/w/1000/i/a415183d28508b6763caec89a7e44cca63e8f8de3378c266526a10013f44d9f6/FoYYcesaUAAfna0.jpeg" /> <img width="194" height="259" width_o="194" height_o="259" data-src="https://freight.cargo.site/t/original/i/cc50151283d65f350a05e6f9eceac1d5376a133db7f9daba1e34a3ea51fbdcce/images.jpeg" data-mid="180467401" border="0" src="https://freight.cargo.site/w/194/i/cc50151283d65f350a05e6f9eceac1d5376a133db7f9daba1e34a3ea51fbdcce/images.jpeg" /> <img width="750" height="501" width_o="750" height_o="501" data-src="https://freight.cargo.site/t/original/i/4ad199f86c10001592dfb6619a8ecbd17a6c5138bebf014f2186f3a94b726ee0/AA16LNth.img.jpeg" data-mid="180467394" border="0" src="https://freight.cargo.site/w/750/i/4ad199f86c10001592dfb6619a8ecbd17a6c5138bebf014f2186f3a94b726ee0/AA16LNth.img.jpeg" /> The Desert Influence It’s probably pretty clear that Arizona itself was a big inspiration for everything we created, and what drove the success of the event. Beyond cacti and vivid color, what we truly wanted to capture were the parallels between the living landscape and the spirit of the game. One insight that drove that was the energy of game time and its correlation to the way the desert springs to life as the sun goes down. This distinct point of view helped give the partners, artists, and vendors some creative guidance on their journies and created an opportunity to deepen the activations narratively.&nbsp; <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/42c3f59418b4c5d8d2e068113267763da9a31d881dc65853d556ec0a481e085d/f8bdebd4-91a2-4678-8a62-6a7cf1d17183.sized-1000x1000.png.jpeg" data-mid="180467400" border="0" src="https://freight.cargo.site/w/750/i/42c3f59418b4c5d8d2e068113267763da9a31d881dc65853d556ec0a481e085d/f8bdebd4-91a2-4678-8a62-6a7cf1d17183.sized-1000x1000.png.jpeg" /> <img width="1320" height="880" width_o="1320" height_o="880" data-src="https://freight.cargo.site/t/original/i/c912cdcac17e78cb0547482be63ac350cc27746536ea30990c881b4b93923380/0fc8ff04-b8ad-4035-99b8-c6f2f13de5d4-DSC01133.JPG.png" data-mid="180467891" border="0" src="https://freight.cargo.site/w/1000/i/c912cdcac17e78cb0547482be63ac350cc27746536ea30990c881b4b93923380/0fc8ff04-b8ad-4035-99b8-c6f2f13de5d4-DSC01133.JPG.png" /> <img width="1320" height="880" width_o="1320" height_o="880" data-src="https://freight.cargo.site/t/original/i/877daba68ffedf11aad9b41841fb691270fd65b6747fa84e4496ad2a3b290b78/02636340-c9b2-4f1c-a399-fbfa5e563bde-Entertainment_NFLs_official_Super_Bowl_watch_party_040.JPG.png" data-mid="180467828" border="0" src="https://freight.cargo.site/w/1000/i/877daba68ffedf11aad9b41841fb691270fd65b6747fa84e4496ad2a3b290b78/02636340-c9b2-4f1c-a399-fbfa5e563bde-Entertainment_NFLs_official_Super_Bowl_watch_party_040.JPG.png" /> Across four days, the space transformed for concerts, tailgates, an array of football drills, and the Super Bowl Watch Party.&nbsp; The Impact <img width="1320" height="880" width_o="1320" height_o="880" data-src="https://freight.cargo.site/t/original/i/f011b2a084bebfb1b9759793452a625a25f1cd72e2ea80eec31442e8976d41cd/0ec92d55-5eca-44ad-80a7-947517f671ed-Entertainment_NFLs_official_Super_Bowl_watch_party_033.JPG.png" data-mid="180467936" border="0" src="https://freight.cargo.site/w/1000/i/f011b2a084bebfb1b9759793452a625a25f1cd72e2ea80eec31442e8976d41cd/0ec92d55-5eca-44ad-80a7-947517f671ed-Entertainment_NFLs_official_Super_Bowl_watch_party_033.JPG.png" /> <img width="1320" height="880" width_o="1320" height_o="880" data-src="https://freight.cargo.site/t/original/i/40316b61539991de94a81e8974900d859cddc40ab91952f7b35a2fdc8b814fdb/ccab7e50-681e-4a56-95b4-49f024972ad0-Entertainment_NFLs_official_Super_Bowl_watch_party_026.JPG.png" data-mid="180468068" border="0" src="https://freight.cargo.site/w/1000/i/40316b61539991de94a81e8974900d859cddc40ab91952f7b35a2fdc8b814fdb/ccab7e50-681e-4a56-95b4-49f024972ad0-Entertainment_NFLs_official_Super_Bowl_watch_party_026.JPG.png" /> <img width="1320" height="880" width_o="1320" height_o="880" data-src="https://freight.cargo.site/t/original/i/4793087e6ecbbb5c4165ebe185a3aa215f7de1901ea73f767088861dfadf4f58/3fb801e8-3fd7-4af4-a8b0-72f2723d1258-Entertainment_NFLs_official_Super_Bowl_watch_party_029.JPG.png" data-mid="180468002" border="0" src="https://freight.cargo.site/w/1000/i/4793087e6ecbbb5c4165ebe185a3aa215f7de1901ea73f767088861dfadf4f58/3fb801e8-3fd7-4af4-a8b0-72f2723d1258-Entertainment_NFLs_official_Super_Bowl_watch_party_029.JPG.png" /> The Super Bowl Experience at Hance Park was just a small part of the effort the Arizona Super Bowl Host Committee put together. But for many, it was their whole&nbsp; Super Bowl LVII experience. The fans came out in force to the event across the weekend. And watched together at the first-ever Watch Party on Game Day (at our event). 25,000+ Watch Party Viewers&nbsp; 300,000+ AttendeesCountless memories For the full picture of what the AZSBHC accomplished with our event and events around the state, take a look at the case study below. Super Bowl is more than a game. And that was certainly true at Hance Park. All work © Brett Brown &amp; Krista Brown https://kristabrown.cargo.site/addy Tue, 10 Jan 2023 21:39:36 +0000 Krista has a website! https://kristabrown.cargo.site/addy <img width="2500" height="612" width_o="2500" height_o="612" data-src="https://freight.cargo.site/t/original/i/576ec784fe1314d44ccc3fa6f22590a477d66f33178dd66c029e645481cf0420/Tagline-2.png" data-mid="239566038" border="0" src="https://freight.cargo.site/w/1000/i/576ec784fe1314d44ccc3fa6f22590a477d66f33178dd66c029e645481cf0420/Tagline-2.png" /> Addy makes advertising easy. Suspiciously easy. Some might say it’s almost too easy. Especially us since we had the opportunity to develop and lead a multi-phased approach for this tech startup full of amazing people in their transition from Adverator to Addy, helping them through every phase of the rebrand to their relaunch, accelerated growth planning, and eventual successful acquisition.Addy Addy’s rebrand was all-encompassing. A 360° approach from a comprehensive core strategy through flexible messaging and design ecosystems. We developed and executed an accelerated transmedia launch that took full advantage of such a vast and fun brand ecosystem. Brand StrategyBrand FrameworkIlustrationWebsite Design Brand IdentityBrand MessagingUI DesignLogo &amp; Tagline <img width="1480" height="833" width_o="1480" height_o="833" data-src="https://freight.cargo.site/t/original/i/66ab0c1345626081f856ba1cf64da81b2a8803e9bd3c9343032da6102dcd6571/TooEasy_Calendar_Branding_02.jpg" data-mid="164281022" border="0" src="https://freight.cargo.site/w/1000/i/66ab0c1345626081f856ba1cf64da81b2a8803e9bd3c9343032da6102dcd6571/TooEasy_Calendar_Branding_02.jpg" /> <img width="1480" height="833" width_o="1480" height_o="833" data-src="https://freight.cargo.site/t/original/i/e15913f810c89fb61f046e3eb3bd2efa31ef48796da05bb1b8cd1c10c9d4fd27/TooEasy_Calendar_Branding_03.jpg" data-mid="164281023" border="0" src="https://freight.cargo.site/w/1000/i/e15913f810c89fb61f046e3eb3bd2efa31ef48796da05bb1b8cd1c10c9d4fd27/TooEasy_Calendar_Branding_03.jpg" /> <img width="1500" height="988" width_o="1500" height_o="988" data-src="https://freight.cargo.site/t/original/i/7b0fcc943e9f14a746cf9b1e8268d212708359f19414a439d7095ef57edf3545/TooEasy_Calendar_BrandingThumbnail.jpg" data-mid="164281082" border="0" src="https://freight.cargo.site/w/1000/i/7b0fcc943e9f14a746cf9b1e8268d212708359f19414a439d7095ef57edf3545/TooEasy_Calendar_BrandingThumbnail.jpg" /> Since Addy lets anyone place ads like the big brands, we had to appeal to both broad and hyper-niche audiences. The visual ecosystem is inspired by a modern internet-era reimagining of classic print, OOH and storefront advertising. <img width="1200" height="684" width_o="1200" height_o="684" data-src="https://freight.cargo.site/t/original/i/d9a890f766c0d9c717fb38a799867c8d4f70d44d9ec6770fa1870960f60bf70b/addy-color-palette.png" data-mid="239566006" border="0" src="https://freight.cargo.site/w/1000/i/d9a890f766c0d9c717fb38a799867c8d4f70d44d9ec6770fa1870960f60bf70b/addy-color-palette.png" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/beee316099c058fbdbbe561d0a30dd85938cce90687e71d24c7e99f55370ef1e/Colored_logos.png" data-mid="239566029" border="0" src="https://freight.cargo.site/w/1000/i/beee316099c058fbdbbe561d0a30dd85938cce90687e71d24c7e99f55370ef1e/Colored_logos.png" /> So many details blended iconography from handmade signage and classic comic emanatas. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/06820aad21b5581c64767dd78ad59e81fdbbf1afbd9838f1953ae3c4fcef4ab4/Design_Elements1.png" data-mid="239566030" border="0" src="https://freight.cargo.site/w/1000/i/06820aad21b5581c64767dd78ad59e81fdbbf1afbd9838f1953ae3c4fcef4ab4/Design_Elements1.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/d29fde9ca1e4513d1ee378807ffa9df514dd3b6195e3873235572752e0b63917/Design_Elements3-copy.png" data-mid="239566031" border="0" src="https://freight.cargo.site/w/1000/i/d29fde9ca1e4513d1ee378807ffa9df514dd3b6195e3873235572752e0b63917/Design_Elements3-copy.png" /> To keep the humanity intact, the typographic system blended modern, subtly tweaked versions of timeless trade fonts with a custom handcrafted font. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/04b7acafdf8f61f1209b25496aca41aa0b25368462209de40d756edd943bcaa6/Type_Retro.png" data-mid="239566040" border="0" src="https://freight.cargo.site/w/1000/i/04b7acafdf8f61f1209b25496aca41aa0b25368462209de40d756edd943bcaa6/Type_Retro.png" /> <img width="1201" height="676" width_o="1201" height_o="676" data-src="https://freight.cargo.site/t/original/i/cd4075b6297f1836f673f2c37ffc9b105effbc3f5f3f7ef96ebb660bc465884f/addy-typography.png" data-mid="239566027" border="0" src="https://freight.cargo.site/w/1000/i/cd4075b6297f1836f673f2c37ffc9b105effbc3f5f3f7ef96ebb660bc465884f/addy-typography.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/9ea7bd6c74d5e3fabf633f58bfccc1cfb9b9c7e8ebd99c683a59542b0e5ec6d9/Type_Acumin.png" data-mid="239566039" border="0" src="https://freight.cargo.site/w/1000/i/9ea7bd6c74d5e3fabf633f58bfccc1cfb9b9c7e8ebd99c683a59542b0e5ec6d9/Type_Acumin.png" /> <img width="1417" height="772" width_o="1417" height_o="772" data-src="https://freight.cargo.site/t/original/i/ea50e075f2b8777057067b242006f149d05e7a81a1931cdec5a22105e43d3993/addy-collateral.png" data-mid="239566005" border="0" src="https://freight.cargo.site/w/1000/i/ea50e075f2b8777057067b242006f149d05e7a81a1931cdec5a22105e43d3993/addy-collateral.png" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/463688b0cc2d2150af8356c1869f846f5c5048299610086edfcebcc996b0c25a/TooEasy_Calendar_Branding_22.jpg" data-mid="164281041" border="0" src="https://freight.cargo.site/w/1000/i/463688b0cc2d2150af8356c1869f846f5c5048299610086edfcebcc996b0c25a/TooEasy_Calendar_Branding_22.jpg" /> <img width="1480" height="2008" width_o="1480" height_o="2008" data-src="https://freight.cargo.site/t/original/i/cd4853dfa3dbcb992fa27e17d71471cf4e855ea2da61c36668af9073b0ede316/TooEasy_Calendar_Branding_15.jpg" data-mid="164281034" border="0" src="https://freight.cargo.site/w/1000/i/cd4853dfa3dbcb992fa27e17d71471cf4e855ea2da61c36668af9073b0ede316/TooEasy_Calendar_Branding_15.jpg" /> <img width="1480" height="2008" width_o="1480" height_o="2008" data-src="https://freight.cargo.site/t/original/i/2aa08a36fd8a0aa1d3406392cce44197b039c467e69986f0aa747156bbc826bc/TooEasy_Calendar_Branding_17.jpg" data-mid="164281036" border="0" src="https://freight.cargo.site/w/1000/i/2aa08a36fd8a0aa1d3406392cce44197b039c467e69986f0aa747156bbc826bc/TooEasy_Calendar_Branding_17.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f1a2d5502cd392fde0e00287e1d24e1f2accb92f0a41694163477638500c16dc/Notebook.png" data-mid="239566032" border="0" src="https://freight.cargo.site/w/1000/i/f1a2d5502cd392fde0e00287e1d24e1f2accb92f0a41694163477638500c16dc/Notebook.png" /> <img width="1480" height="833" width_o="1480" height_o="833" data-src="https://freight.cargo.site/t/original/i/1f73eb282a26fa7572251b8f622131ec47e6fc0e0f9209ebbf18b06de6e65406/TooEasy_Calendar_Branding_05.jpg" data-mid="164281024" border="0" src="https://freight.cargo.site/w/1000/i/1f73eb282a26fa7572251b8f622131ec47e6fc0e0f9209ebbf18b06de6e65406/TooEasy_Calendar_Branding_05.jpg" /> A look + feel that looks + feels easy Running a business is hard enough. Good thing placing ads and media planning is easy now. To help people know they have one less hat to wear as a growing company, it’s important that this part be a bright spot in the day. So every touchpoint was considered, from the marketing to the website to the reports you get on campaign performance. Wherever you are, Addy’s here to hold your hand and make you feel confident and find a reason to smile every step of the way. <img width="1312" height="1470" width_o="1312" height_o="1470" data-src="https://freight.cargo.site/t/original/i/ee3e4aac68f19e91763d4ef815035aa4e062705b746d47da89dcc25cdbccaf40/Screenshot-2025-10-20-at-12.11.56AM.png" data-mid="239566035" border="0" src="https://freight.cargo.site/w/1000/i/ee3e4aac68f19e91763d4ef815035aa4e062705b746d47da89dcc25cdbccaf40/Screenshot-2025-10-20-at-12.11.56AM.png" /> <img width="1050" height="897" width_o="1050" height_o="897" data-src="https://freight.cargo.site/t/original/i/910798653ed3da08c20fdabf7edf39accdd8a717c9cf1553f2260aa0fc19ccb1/addy-ad-saves.png" data-mid="239566001" border="0" src="https://freight.cargo.site/w/1000/i/910798653ed3da08c20fdabf7edf39accdd8a717c9cf1553f2260aa0fc19ccb1/addy-ad-saves.png" /> <img width="1164" height="652" width_o="1164" height_o="652" data-src="https://freight.cargo.site/t/original/i/e60b046ab912ea39673150ab4ae502f6882744298af67ef4d4b2603b65ed7ef5/Screenshot-2025-10-20-at-12.08.36AM.png" data-mid="239566033" border="0" src="https://freight.cargo.site/w/1000/i/e60b046ab912ea39673150ab4ae502f6882744298af67ef4d4b2603b65ed7ef5/Screenshot-2025-10-20-at-12.08.36AM.png" /> <img width="1050" height="897" width_o="1050" height_o="897" data-src="https://freight.cargo.site/t/original/i/91f10af74021469a5217776539f68fc2a42aa016d7a08bcd3bf353dfdcba3353/addy-buy-now-buy-later.png" data-mid="239566004" border="0" src="https://freight.cargo.site/w/1000/i/91f10af74021469a5217776539f68fc2a42aa016d7a08bcd3bf353dfdcba3353/addy-buy-now-buy-later.png" /> <img width="1480" height="833" width_o="1480" height_o="833" data-src="https://freight.cargo.site/t/original/i/7956f4214e0acc64dfda13e8da73fcebaa0cf3bda038055f9c5a8c2e4f2ed2d5/TooEasy_Calendar_Branding_13.jpg" data-mid="164281032" border="0" src="https://freight.cargo.site/w/1000/i/7956f4214e0acc64dfda13e8da73fcebaa0cf3bda038055f9c5a8c2e4f2ed2d5/TooEasy_Calendar_Branding_13.jpg" /> <img width="1480" height="833" width_o="1480" height_o="833" data-src="https://freight.cargo.site/t/original/i/769010cda5f88b716a002975be66526770d045183e59fb246ad9b1d80b3a6d60/TooEasy_Calendar_Branding_14.jpg" data-mid="164281033" border="0" src="https://freight.cargo.site/w/1000/i/769010cda5f88b716a002975be66526770d045183e59fb246ad9b1d80b3a6d60/TooEasy_Calendar_Branding_14.jpg" /> <img width="1050" height="897" width_o="1050" height_o="897" data-src="https://freight.cargo.site/t/original/i/f926ee70ce2222a11f55bd27a2f81ed6da9f03ed97fc464177ce2de8af10a60a/addy-subway-rider-illustration.png" data-mid="239566025" border="0" src="https://freight.cargo.site/w/1000/i/f926ee70ce2222a11f55bd27a2f81ed6da9f03ed97fc464177ce2de8af10a60a/addy-subway-rider-illustration.png" /> <img width="1401" height="789" width_o="1401" height_o="789" data-src="https://freight.cargo.site/t/original/i/9b3cad30f4ad7de90a392478f02ac3a8b3bb857423e393b55db57c0a26d4b874/addy-eat-at-joes.png" data-mid="239566008" border="0" src="https://freight.cargo.site/w/1000/i/9b3cad30f4ad7de90a392478f02ac3a8b3bb857423e393b55db57c0a26d4b874/addy-eat-at-joes.png" /> Easy on the app store? Yes. Easier on the web? Yes! <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/4bf7c592b28d8f01468ea537a1527aafd45aee01eb6f9c13ff8725adae691e91/TooEasy_Calendar_Branding_19.jpg" data-mid="164281039" border="0" src="https://freight.cargo.site/w/1000/i/4bf7c592b28d8f01468ea537a1527aafd45aee01eb6f9c13ff8725adae691e91/TooEasy_Calendar_Branding_19.jpg" /><img width="1480" height="833" width_o="1480" height_o="833" data-src="https://freight.cargo.site/t/original/i/584688e012eef02243e59753b9441161456ce71b8f0648a0e66a6d90f6a4c748/TooEasy_Calendar_Branding_21.jpg" data-mid="164281040" border="0" src="https://freight.cargo.site/w/1000/i/584688e012eef02243e59753b9441161456ce71b8f0648a0e66a6d90f6a4c748/TooEasy_Calendar_Branding_21.jpg" /><img width="1417" height="772" width_o="1417" height_o="772" data-src="https://freight.cargo.site/t/original/i/825ff340d1cc0292870d2fb9e337f75a579fc9dfd747611861acc11f0d13453e/addy-ui-elements.png" data-mid="239566028" border="0" src="https://freight.cargo.site/w/1000/i/825ff340d1cc0292870d2fb9e337f75a579fc9dfd747611861acc11f0d13453e/addy-ui-elements.png" /> <img width="1480" height="2008" width_o="1480" height_o="2008" data-src="https://freight.cargo.site/t/original/i/51962543f0e6b77780026bf617feca515b11687f2fdbfe9d08a569bf05cdaaea/TooEasy_Calendar_Branding_16.jpg" data-mid="164281035" border="0" src="https://freight.cargo.site/w/1000/i/51962543f0e6b77780026bf617feca515b11687f2fdbfe9d08a569bf05cdaaea/TooEasy_Calendar_Branding_16.jpg" /> <img width="1417" height="772" width_o="1417" height_o="772" data-src="https://freight.cargo.site/t/original/i/4db712554ae8992217ac8f3467b06b3ff2e478217eacce79f891ec3cc568206f/addy-magazine-ui.jpg" data-mid="239566012" border="0" src="https://freight.cargo.site/w/1000/i/4db712554ae8992217ac8f3467b06b3ff2e478217eacce79f891ec3cc568206f/addy-magazine-ui.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/750e69bad1dc62605e26d18606fa2d7d5e0f9f58a6a90bebd1bd0cf87e5e540a/TooEasy_Calendar_Branding_12.jpg" data-mid="164281031" border="0" src="https://freight.cargo.site/w/1000/i/750e69bad1dc62605e26d18606fa2d7d5e0f9f58a6a90bebd1bd0cf87e5e540a/TooEasy_Calendar_Branding_12.jpg" /> <img width="1417" height="750" width_o="1417" height_o="750" data-src="https://freight.cargo.site/t/original/i/1d2520e39212d7df5e9fc143f0da736f9742d0ba10074383141774240cd7b041/addy-mobile-web-app.jpg" data-mid="239566013" border="0" src="https://freight.cargo.site/w/1000/i/1d2520e39212d7df5e9fc143f0da736f9742d0ba10074383141774240cd7b041/addy-mobile-web-app.jpg" /> Wherever you are, we’re here making the hard stuff fun. <img width="1417" height="772" width_o="1417" height_o="772" data-src="https://freight.cargo.site/t/original/i/c84791a08d7341b8fc7133ae733eaf5fc1d63738a4200d570e10214171923720/addy-billboard-reading.jpg" data-mid="239566003" border="0" src="https://freight.cargo.site/w/1000/i/c84791a08d7341b8fc7133ae733eaf5fc1d63738a4200d570e10214171923720/addy-billboard-reading.jpg" /> <img width="1480" height="2008" width_o="1480" height_o="2008" data-src="https://freight.cargo.site/t/original/i/1404ad1192aca3184d1ea701d7463168aa044c2955a47f67a45d9f5f540f2bf6/TooEasy_Calendar_Branding_18.jpg" data-mid="164281037" border="0" src="https://freight.cargo.site/w/1000/i/1404ad1192aca3184d1ea701d7463168aa044c2955a47f67a45d9f5f540f2bf6/TooEasy_Calendar_Branding_18.jpg" /> <img width="1480" height="2008" width_o="1480" height_o="2008" data-src="https://freight.cargo.site/t/original/i/c5e3d021265335bf0bf76993a3b89ee0d24adde074152c52f85844f504c627d9/TooEasy_Calendar_Branding_10.jpg" data-mid="164281029" border="0" src="https://freight.cargo.site/w/1000/i/c5e3d021265335bf0bf76993a3b89ee0d24adde074152c52f85844f504c627d9/TooEasy_Calendar_Branding_10.jpg" /> <img width="1050" height="897" width_o="1050" height_o="897" data-src="https://freight.cargo.site/t/original/i/49060037b26065f4761b821b28eb5b4de5c8423453dd8fb1a59a15e8af54d257/addy-billboard-operators.jpg" data-mid="239566002" border="0" src="https://freight.cargo.site/w/1000/i/49060037b26065f4761b821b28eb5b4de5c8423453dd8fb1a59a15e8af54d257/addy-billboard-operators.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/2d47733fbbef30f2bbd2306f7f004d25155bd3fab1d76aa21b0f8b7fc18aad2f/TooEasy_Calendar_Branding_06.jpg" data-mid="164281025" border="0" src="https://freight.cargo.site/w/1000/i/2d47733fbbef30f2bbd2306f7f004d25155bd3fab1d76aa21b0f8b7fc18aad2f/TooEasy_Calendar_Branding_06.jpg" /> <img width="1050" height="897" width_o="1050" height_o="897" data-src="https://freight.cargo.site/t/original/i/9ad3fa29906b516583d4dca15b214444076f95bb44a8f85464aa1bf3bddf832e/addy-look-bigger.png" data-mid="239566011" border="0" src="https://freight.cargo.site/w/1000/i/9ad3fa29906b516583d4dca15b214444076f95bb44a8f85464aa1bf3bddf832e/addy-look-bigger.png" /> <img width="1480" height="2008" width_o="1480" height_o="2008" data-src="https://freight.cargo.site/t/original/i/dc5e1d8a823cc3ce389e3d693e96ef1753e44e7c608d7b580a464357bdc50cca/TooEasy_Calendar_Branding_11.jpg" data-mid="164281030" border="0" src="https://freight.cargo.site/w/1000/i/dc5e1d8a823cc3ce389e3d693e96ef1753e44e7c608d7b580a464357bdc50cca/TooEasy_Calendar_Branding_11.jpg" /> <img width="1286" height="720" width_o="1286" height_o="720" data-src="https://freight.cargo.site/t/original/i/9c27967dafeb94599f76cf895f20f063f382c76b497a051ea68f820775dea231/Screenshot-2025-10-20-at-12.09.46AM.png" data-mid="239566034" border="0" src="https://freight.cargo.site/w/1000/i/9c27967dafeb94599f76cf895f20f063f382c76b497a051ea68f820775dea231/Screenshot-2025-10-20-at-12.09.46AM.png" /> <img width="1050" height="897" width_o="1050" height_o="897" data-src="https://freight.cargo.site/t/original/i/0d13f9bb64496689f189b56508c916bb454cb89c48f12eb53deeeb48cce17f60/addy-paid-more.jpg" data-mid="239566016" border="0" src="https://freight.cargo.site/w/1000/i/0d13f9bb64496689f189b56508c916bb454cb89c48f12eb53deeeb48cce17f60/addy-paid-more.jpg" /> <img width="1050" height="897" width_o="1050" height_o="897" data-src="https://freight.cargo.site/t/original/i/1ed9ad50e31703bbd08990adf59f887b2c14754c6cc1c234705a688117356bcb/addy-mug.jpg" data-mid="239566015" border="0" src="https://freight.cargo.site/w/1000/i/1ed9ad50e31703bbd08990adf59f887b2c14754c6cc1c234705a688117356bcb/addy-mug.jpg" /> <img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/878532ddd89b6e574226eebc7ba9d3f96ba5e20d07c8c94ff6f742d573baa7c6/TooEasy_Calendar_Branding_09.jpg" data-mid="164281028" border="0" src="https://freight.cargo.site/w/1000/i/878532ddd89b6e574226eebc7ba9d3f96ba5e20d07c8c94ff6f742d573baa7c6/TooEasy_Calendar_Branding_09.jpg" /> Addy is a startup success story we’re proud to be a part of. From the successful funding rounds to the acquisition that enabled them to reach even more people who have something to say but don’t know how to get their message in front of audiences. Like advertising, being a startup used to be hard. Now it’s easy. Almost too easy. All work © Krista Brown https://kristabrown.cargo.site/La-Coleccion Wed, 08 Aug 2018 16:46:10 +0000 Krista has a website! https://kristabrown.cargo.site/La-Coleccion La Colección // Grupo Posadas Grupo Posadas’ Fiesta Americana Resort Collection held very little mindshare stateside. And with such amazing properties, that had to change. Since American visitors comprise a significant portion of overall occupancy, we set our sights on significantly raising the collection’s profile. <img width="2000" height="1238" width_o="2000" height_o="1238" data-src="https://freight.cargo.site/t/original/i/46a848acf740191b67114efa41f21af078ef37dfb63fb81d669afa7429072316/PosadasCreative1.jpg" data-mid="21941075" border="0" src="https://freight.cargo.site/w/1000/i/46a848acf740191b67114efa41f21af078ef37dfb63fb81d669afa7429072316/PosadasCreative1.jpg" /> ¿Como te llamas?Crafting a global brand from scratch Like everything else, we started with research – a ton of it. We set out to understand American perceptions of Mexico and people’s decision-making processes when it comes to traveling. From our insights, we developed an entirely new brand platform to launch a new name and brand ID that’s telegraphic, has luxurious connotations, and will last the brand for generations —La Colección. <img width="2124" height="644" width_o="2124" height_o="644" data-src="https://freight.cargo.site/t/original/i/fbe090bdf468767efd026ba0f010974aaae463dedab5c487b755ab1b81826d07/Screen-Shot-2018-08-08-at-12.09.33-PM.png" data-mid="21941078" border="0" src="https://freight.cargo.site/w/1000/i/fbe090bdf468767efd026ba0f010974aaae463dedab5c487b755ab1b81826d07/Screen-Shot-2018-08-08-at-12.09.33-PM.png" /> ¡Vamonos! Launching La Colección Since the competitive landscape was a sea of sameness cluttered with discount offers, La Colección needed to inspire a discerning audience with compelling stories and a lush, exotic allure. <img width="3820" height="4980" width_o="3820" height_o="4980" data-src="https://freight.cargo.site/t/original/i/7cb78c53fd23002f53cd5dfa511f3490869ee98cb21d0ae558e02a811f1ad154/Posadas-Master-Poster.jpg" data-mid="21941079" border="0" src="https://freight.cargo.site/w/1000/i/7cb78c53fd23002f53cd5dfa511f3490869ee98cb21d0ae558e02a811f1ad154/Posadas-Master-Poster.jpg" /> <img width="2400" height="3150" width_o="2400" height_o="3150" data-src="https://freight.cargo.site/t/original/i/7ab1abdcee78bf85b6855a371d50a8b56d3e0a583bdf02d7a894d0b9f5af0c1c/LaColeccion_Brand_Ads_NoCopy23.jpg" data-mid="21941080" border="0" src="https://freight.cargo.site/w/1000/i/7ab1abdcee78bf85b6855a371d50a8b56d3e0a583bdf02d7a894d0b9f5af0c1c/LaColeccion_Brand_Ads_NoCopy23.jpg" /> <img width="2400" height="3150" width_o="2400" height_o="3150" data-src="https://freight.cargo.site/t/original/i/92bce05b120106f18105104ac03101d26c3c34e62fa5a8fba3cdfe946df81753/LaColeccion_Brand_Ads_NoCopy24.jpg" data-mid="21941081" border="0" src="https://freight.cargo.site/w/1000/i/92bce05b120106f18105104ac03101d26c3c34e62fa5a8fba3cdfe946df81753/LaColeccion_Brand_Ads_NoCopy24.jpg" /> <img width="2400" height="3150" width_o="2400" height_o="3150" data-src="https://freight.cargo.site/t/original/i/3e2ab0e4b5d52185d2bb422dc0a48d06acad9b2a0eb7477316ae2d1be933fdb8/LaColeccion_Brand_Ads_NoCopy25.jpg" data-mid="21941082" border="0" src="https://freight.cargo.site/w/1000/i/3e2ab0e4b5d52185d2bb422dc0a48d06acad9b2a0eb7477316ae2d1be933fdb8/LaColeccion_Brand_Ads_NoCopy25.jpg" /> <img width="800" height="1050" width_o="800" height_o="1050" data-src="https://freight.cargo.site/t/original/i/247687b13f93ea4d51f279434560cfa30791f34f93f2256041190a3d4473c388/LaCtravel-ad-2.jpg" data-mid="21941083" border="0" src="https://freight.cargo.site/w/800/i/247687b13f93ea4d51f279434560cfa30791f34f93f2256041190a3d4473c388/LaCtravel-ad-2.jpg" /> We brought the campaign to life across multiple touchpoints with a highly-targeted media &amp; publishing plan. <img width="2000" height="1045" width_o="2000" height_o="1045" data-src="https://freight.cargo.site/t/original/i/620ece66329130ea087f5c73cb0280f5c10d32308d2c8a0f2b3363752575dfe9/TWcom_Pushdown-1.jpg" data-mid="21941084" border="0" src="https://freight.cargo.site/w/1000/i/620ece66329130ea087f5c73cb0280f5c10d32308d2c8a0f2b3363752575dfe9/TWcom_Pushdown-1.jpg" /> <img width="1000" height="410" width_o="1000" height_o="410" data-src="https://freight.cargo.site/t/original/i/fe0c2d3138e6ad2eafaf79fc9c03b68fc655fcacea425cc62e28aacc9a864152/PosadasBanners.jpg" data-mid="21941085" border="0" src="https://freight.cargo.site/w/1000/i/fe0c2d3138e6ad2eafaf79fc9c03b68fc655fcacea425cc62e28aacc9a864152/PosadasBanners.jpg" /> <img width="3452" height="2244" width_o="3452" height_o="2244" data-src="https://freight.cargo.site/t/original/i/42f234cde2c394e5b90cad317e5397c094d78335dbb3c51406c960120fb57fd0/Screen-Shot-2018-08-08-at-12.25.20-PM.png" data-mid="21941088" border="0" src="https://freight.cargo.site/w/1000/i/42f234cde2c394e5b90cad317e5397c094d78335dbb3c51406c960120fb57fd0/Screen-Shot-2018-08-08-at-12.25.20-PM.png" /> <img width="2448" height="1830" width_o="2448" height_o="1830" data-src="https://freight.cargo.site/t/original/i/266c6a52c8cd6971874230e8f3911875e7a3e197e6aaf5480fa6dcaf70167fcb/Screen-Shot-2018-08-08-at-12.24.59-PM.png" data-mid="21941087" border="0" src="https://freight.cargo.site/w/1000/i/266c6a52c8cd6971874230e8f3911875e7a3e197e6aaf5480fa6dcaf70167fcb/Screen-Shot-2018-08-08-at-12.24.59-PM.png" /> And then brought an editorial-style website to life that helped those landing from our digital media to a highly engaging and relevant series of content pages. <img width="1200" height="618" width_o="1200" height_o="618" data-src="https://freight.cargo.site/t/original/i/38faf3fb205f7cb9222abf543501aaac9602f38f5d039214960d460c7d63224a/PosadasWebsite.jpg" data-mid="21941086" border="0" src="https://freight.cargo.site/w/1000/i/38faf3fb205f7cb9222abf543501aaac9602f38f5d039214960d460c7d63224a/PosadasWebsite.jpg" /> Te Amo Our campaign and branding efforts launched with over 50M digital impressions, over 1M unique website visitors over first six months, and an immediate 15% increase in bookings from the US. All work © Krista Brown https://kristabrown.cargo.site/Dunkin Wed, 08 Aug 2018 16:45:54 +0000 Krista has a website! https://kristabrown.cargo.site/Dunkin DD Summer Soundtrack Summer's a time for sun, music and a fun break from the daily grind. So when Dunkin' Donuts asked us to help them celebrate iced coffee during the summer, we created the ultimate coffee break The Content Hub <img width="4072" height="2209" width_o="4072" height_o="2209" data-src="https://freight.cargo.site/t/original/i/aa40c4a6b3c90434bd98df7ad753c970abf7225459b4a0065be11ada25acf155/Summer-Soundtrack.jpg" data-mid="54122051" border="0" src="https://freight.cargo.site/w/1000/i/aa40c4a6b3c90434bd98df7ad753c970abf7225459b4a0065be11ada25acf155/Summer-Soundtrack.jpg" />A&nbsp;dynamic website served as the central point for users to learn more about the musicians, see where the next concert was going to be, access exclusive photos and videos and even see the latest conversations about the Summer Soundtrack from around the web. <img width="2500" height="1539" width_o="2500" height_o="1539" data-src="https://freight.cargo.site/t/original/i/26c835b0b5786014b9c6087c29a03148813fcd6f5f0765024bf118d5e9e93e7c/_Website1.jpg" data-mid="21940933" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/26c835b0b5786014b9c6087c29a03148813fcd6f5f0765024bf118d5e9e93e7c/_Website1.jpg" /> <img width="2500" height="1539" width_o="2500" height_o="1539" data-src="https://freight.cargo.site/t/original/i/dacc0fe5cd8c423286fb65e62015f2009ae6e1091c077c713225d9c0f029f4df/_Website2.jpg" data-mid="21940934" border="0" src="https://freight.cargo.site/w/1000/i/dacc0fe5cd8c423286fb65e62015f2009ae6e1091c077c713225d9c0f029f4df/_Website2.jpg" /> <img width="2500" height="1539" width_o="2500" height_o="1539" data-src="https://freight.cargo.site/t/original/i/5e62799fd0f7aa7d492867acf01f5942fbcbd6fda8d57f937b3555e2d6c0792d/_Website3.jpg" data-mid="21940935" border="0" src="https://freight.cargo.site/w/1000/i/5e62799fd0f7aa7d492867acf01f5942fbcbd6fda8d57f937b3555e2d6c0792d/_Website3.jpg" /> <img width="2500" height="1539" width_o="2500" height_o="1539" data-src="https://freight.cargo.site/t/original/i/c58f85dedc116f90b2564e60329a0828385aa4411d167c72e4bf2056184a7605/_Website4.jpg" data-mid="21940936" border="0" src="https://freight.cargo.site/w/1000/i/c58f85dedc116f90b2564e60329a0828385aa4411d167c72e4bf2056184a7605/_Website4.jpg" /> <img width="2500" height="1539" width_o="2500" height_o="1539" data-src="https://freight.cargo.site/t/original/i/ffc266831d75ce4c74558684cc4c49153288a3b213f49814c42899505e5494cc/_Website5.jpg" data-mid="21940937" border="0" src="https://freight.cargo.site/w/1000/i/ffc266831d75ce4c74558684cc4c49153288a3b213f49814c42899505e5494cc/_Website5.jpg" /> <img width="2500" height="1539" width_o="2500" height_o="1539" data-src="https://freight.cargo.site/t/original/i/db1331de68384e738c3bd6799cebb2821ca29cc2b3e7c60ca1a8f8a9ee7fdf68/_Website6.jpg" data-mid="21940938" border="0" src="https://freight.cargo.site/w/1000/i/db1331de68384e738c3bd6799cebb2821ca29cc2b3e7c60ca1a8f8a9ee7fdf68/_Website6.jpg" /> <img width="2500" height="1539" width_o="2500" height_o="1539" data-src="https://freight.cargo.site/t/original/i/4be603531c26192747e21fe1378756970547eb3369184264264107840ac268e6/_Website7.jpg" data-mid="21940939" border="0" src="https://freight.cargo.site/w/1000/i/4be603531c26192747e21fe1378756970547eb3369184264264107840ac268e6/_Website7.jpg" /> Using footage from the concerts, we created promotional videos, music videos from select performances, and even captured unique interviews with each of the bands. Interactive Barricade Part of taking a break is getting on your feet and moving around. But our coffee breaks went beyond getting out of your seat to stretch your legs. We wanted you to bust a move, preferably to your own beat. One you created on our beat boxing barricade. <img width="1340" height="893" width_o="1340" height_o="893" data-src="https://freight.cargo.site/t/original/i/c07cc37216d52c011e072300435c0472910c546d950fd7e70e131cfec5d6e527/DSC_0140_1340_c.jpg" data-mid="21940940" border="0" src="https://freight.cargo.site/w/1000/i/c07cc37216d52c011e072300435c0472910c546d950fd7e70e131cfec5d6e527/DSC_0140_1340_c.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/1705b1497e296b395259a4eb1168a8106448f1f014cb1847fa9dabafe57ea36d/_MG_0412_o.jpg" data-mid="21940941" border="0" src="https://freight.cargo.site/w/1000/i/1705b1497e296b395259a4eb1168a8106448f1f014cb1847fa9dabafe57ea36d/_MG_0412_o.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/691c155b99867fb2f74e0e3e55ced38e75ad5e314ed8545dcf87f57ddc69a738/150811_Spotify_DD_0148.JPG" data-mid="21940942" border="0" src="https://freight.cargo.site/w/1000/i/691c155b99867fb2f74e0e3e55ced38e75ad5e314ed8545dcf87f57ddc69a738/150811_Spotify_DD_0148.JPG" /> To bring this idea to life we worked with the team at DeepLocal creating this custom component for the experience. <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/30331502680cf50ec9492dc0bad9b53aa03e5ba5b1498bff6efa306fc98fa311/1439407351702.jpg" data-mid="21940947" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/30331502680cf50ec9492dc0bad9b53aa03e5ba5b1498bff6efa306fc98fa311/1439407351702.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/65296cf7728681d674160c7545bea13f011badf1cca774ee75d602af21078243/1439827661030.jpg" data-mid="21940948" border="0" src="https://freight.cargo.site/w/1000/i/65296cf7728681d674160c7545bea13f011badf1cca774ee75d602af21078243/1439827661030.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/41c708e50ce0863a246265c689d1b08d5d40dd5b9a9524cbc199eb8145dddeb0/1439827690211.jpg" data-mid="21940949" border="0" src="https://freight.cargo.site/w/1000/i/41c708e50ce0863a246265c689d1b08d5d40dd5b9a9524cbc199eb8145dddeb0/1439827690211.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d561ff9ca4c322d040ef84332a114c284ae60a7e1bd048321077ef4655a4eb3f/1439827723757.jpg" data-mid="21940950" border="0" src="https://freight.cargo.site/w/1000/i/d561ff9ca4c322d040ef84332a114c284ae60a7e1bd048321077ef4655a4eb3f/1439827723757.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3830a85d27c113b51e12ae858e7729ec10a274baab42187fa0e87e74eb4e9419/1439827985206.jpg" data-mid="21940951" border="0" src="https://freight.cargo.site/w/1000/i/3830a85d27c113b51e12ae858e7729ec10a274baab42187fa0e87e74eb4e9419/1439827985206.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/1b9d3efbbeafac7fc65ae579420b9988cc3248c9c363c1593e5662184a335c06/IMG_7668-2.jpg" data-mid="21940952" border="0" src="https://freight.cargo.site/w/1000/i/1b9d3efbbeafac7fc65ae579420b9988cc3248c9c363c1593e5662184a335c06/IMG_7668-2.jpg" /> The beatboxing barricade allowed people to create their own rhythm in real-time with unique iced coffee-based sounds that mirror the musical tracks created by our online featured artist, Christylez Bacon, who used Dunkin' items like cups and straws to create songs Christylez Content&nbsp; Christylez Bacon is an incredibly talented musician who can turn anything into an instrument. So we invited him to a local Dunkin’ where he made a bunch of music using only things you’d find in the coffee shop. This kicked off a movement where people created &amp; shared their own tracks.&nbsp; Throughout the summer he would continue to raise the bar with increasingly inventive ways to keep the vibe running on Dunkin’. Musical Touch Poster <img width="2023" height="2746" width_o="2023" height_o="2746" data-src="https://freight.cargo.site/t/original/i/eeacbf0d503608bdea5e87baab0f8d53dc39acd93af5b2891b4cbbcb2127caa3/rolledposter2.jpg" data-mid="21940946" border="0" src="https://freight.cargo.site/w/1000/i/eeacbf0d503608bdea5e87baab0f8d53dc39acd93af5b2891b4cbbcb2127caa3/rolledposter2.jpg" /> <img width="1340" height="893" width_o="1340" height_o="893" data-src="https://freight.cargo.site/t/original/i/18ee0ab3f5a52e46b570ed3c47b007f6e9c4ba24ce152b426db19038902c1f54/Rachel.jpg" data-mid="21940945" border="0" src="https://freight.cargo.site/w/1000/i/18ee0ab3f5a52e46b570ed3c47b007f6e9c4ba24ce152b426db19038902c1f54/Rachel.jpg" /> <img width="1340" height="893" width_o="1340" height_o="893" data-src="https://freight.cargo.site/t/original/i/d99f83a63534ec07875dbec49c56eecc942f0de92a064a16fe83346a6862b44a/DSC_0161_1340_c.jpg" data-mid="21940944" border="0" src="https://freight.cargo.site/w/1000/i/d99f83a63534ec07875dbec49c56eecc942f0de92a064a16fe83346a6862b44a/DSC_0161_1340_c.jpg" /> A paper thin poster version of the barricade. The design of the posters played up the origin of the sounds. Cups, lids and straws reimagined as drums and knobs. These posters added to the interactive fun. Coffee And Donut Themed Instruments To encourage people to make music with Dunkin', we created a whole orchestra of coffee and donut themed instruments. <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/39c95d2844470d9608fffa417c8d81da13a533a65a3032cc2bf583f2f0402081/_MG_0365_o.jpg" data-mid="21940958" border="0" src="https://freight.cargo.site/w/1000/i/39c95d2844470d9608fffa417c8d81da13a533a65a3032cc2bf583f2f0402081/_MG_0365_o.jpg" />A donut box piano, coffee cup guitar, coffee lid tambourines and even a coffee box kalimba. <img width="3744" height="5616" width_o="3744" height_o="5616" data-src="https://freight.cargo.site/t/original/i/10747ca80ccbbb39bc195310ebc99913ba625b8883a187d9fb721bae0dc59692/_MG_0170.jpg" data-mid="21940954" border="0" src="https://freight.cargo.site/w/1000/i/10747ca80ccbbb39bc195310ebc99913ba625b8883a187d9fb721bae0dc59692/_MG_0170.jpg" /> <img width="3744" height="5616" width_o="3744" height_o="5616" data-src="https://freight.cargo.site/t/original/i/3f8fe0cf75f22a9686c04010ba3db52b23ee630b3b28d12e0f555c86bf4f296d/_MG_0166.jpg" data-mid="21940953" border="0" src="https://freight.cargo.site/w/1000/i/3f8fe0cf75f22a9686c04010ba3db52b23ee630b3b28d12e0f555c86bf4f296d/_MG_0166.jpg" /> <img width="3744" height="5616" width_o="3744" height_o="5616" data-src="https://freight.cargo.site/t/original/i/f3e0a266e3045b4a122ca497af08a5b3e90f5868e5a39bed02f4ebe365386f95/_MG_0384.jpg" data-mid="21940955" border="0" src="https://freight.cargo.site/w/1000/i/f3e0a266e3045b4a122ca497af08a5b3e90f5868e5a39bed02f4ebe365386f95/_MG_0384.jpg" /> <img width="3744" height="5616" width_o="3744" height_o="5616" data-src="https://freight.cargo.site/t/original/i/297ee17e30325d3c77747674533d322925e706ceb6cf4ddb7570c20993587c12/_MG_2248.jpg" data-mid="21940957" border="0" src="https://freight.cargo.site/w/1000/i/297ee17e30325d3c77747674533d322925e706ceb6cf4ddb7570c20993587c12/_MG_2248.jpg" /> <img width="3744" height="5616" width_o="3744" height_o="5616" data-src="https://freight.cargo.site/t/original/i/95877cd5cff4919dd0bd9e3c13199f70e188c11e6e6458065390d1b24b23078b/_MG_0401.jpg" data-mid="21940956" border="0" src="https://freight.cargo.site/w/1000/i/95877cd5cff4919dd0bd9e3c13199f70e188c11e6e6458065390d1b24b23078b/_MG_0401.jpg" /> We had people shaking it to a Dunkin' beat. Especially when they were shaking our coffee bean maracas. <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/a50c68275f9541a7c8354e173a62d78c6ad929538585f5fd43f7dcaece8a2061/_MG_9517_o.jpg" data-mid="21940959" border="0" src="https://freight.cargo.site/w/1000/i/a50c68275f9541a7c8354e173a62d78c6ad929538585f5fd43f7dcaece8a2061/_MG_9517_o.jpg" /> Amped Social All this was fueled and amplified across social through influencers, brand channels, and community content. We connected all of the experiential activations to hyper-shareable content and created a summer sountrack that echoed throughout the winter. <img width="1340" height="2010" width_o="1340" height_o="2010" data-src="https://freight.cargo.site/t/original/i/6cfa8a85478eeba4d6d29f25c9a8eab1ca9503c82ef3bc0034e532e050f5029d/dd.jpg" data-mid="54122218" border="0" src="https://freight.cargo.site/w/1000/i/6cfa8a85478eeba4d6d29f25c9a8eab1ca9503c82ef3bc0034e532e050f5029d/dd.jpg" /> <img width="984" height="1478" width_o="984" height_o="1478" data-src="https://freight.cargo.site/t/original/i/90f2c6ce4aa60737f1be605c45c24fb608d15234299bf3bae835806dad110e3c/dd-summer-soundtrack.jpeg" data-mid="54122217" border="0" src="https://freight.cargo.site/w/984/i/90f2c6ce4aa60737f1be605c45c24fb608d15234299bf3bae835806dad110e3c/dd-summer-soundtrack.jpeg" /> <img width="982" height="1477" width_o="982" height_o="1477" data-src="https://freight.cargo.site/t/original/i/897e5187e5b234c606b1ab80f858f404ddab0d0640cd81174b34859962bae5d6/dd-summer-soundtrack-1.jpeg" data-mid="54122216" border="0" src="https://freight.cargo.site/w/982/i/897e5187e5b234c606b1ab80f858f404ddab0d0640cd81174b34859962bae5d6/dd-summer-soundtrack-1.jpeg" /> <img width="864" height="432" width_o="864" height_o="432" data-src="https://freight.cargo.site/t/original/i/698af380d64a083db238b61680db9db616c9fbc48aaab4ce1d9d59fbcc00f151/CN5k9HDWgAAJE-_.jpg" data-mid="54122215" border="0" src="https://freight.cargo.site/w/864/i/698af380d64a083db238b61680db9db616c9fbc48aaab4ce1d9d59fbcc00f151/CN5k9HDWgAAJE-_.jpg" /> <img width="1024" height="512" width_o="1024" height_o="512" data-src="https://freight.cargo.site/t/original/i/97ab97f83a3789677a478ef83bfd08ab3b9c63f99f57fd4f4579e644c8bc8565/CKsayXTWUAAcE2G.jpg" data-mid="54122214" border="0" src="https://freight.cargo.site/w/1000/i/97ab97f83a3789677a478ef83bfd08ab3b9c63f99f57fd4f4579e644c8bc8565/CKsayXTWUAAcE2G.jpg" /> <img width="1872" height="1198" width_o="1872" height_o="1198" data-src="https://freight.cargo.site/t/original/i/c18c43dddfce1a1c51da124cd486d22ca3b16a87c429145b14e6c9f48e9adba7/Screen-Shot-2019-09-03-at-3.02.24-PM.png" data-mid="54122226" border="0" src="https://freight.cargo.site/w/1000/i/c18c43dddfce1a1c51da124cd486d22ca3b16a87c429145b14e6c9f48e9adba7/Screen-Shot-2019-09-03-at-3.02.24-PM.png" /> 230 millionimpressions on Spotify62 millionvideo views254,091unique website visits at launch &nbsp; &nbsp; &nbsp;&nbsp;<img width="983" height="1476" width_o="983" height_o="1476" data-src="https://freight.cargo.site/t/original/i/538eb58192af4450ce6be2683e72ea754267b66c40045fcc55c0e19f797024ee/dd-summer-soundtrack.jpeg" data-mid="54128044" border="0" src="https://freight.cargo.site/w/983/i/538eb58192af4450ce6be2683e72ea754267b66c40045fcc55c0e19f797024ee/dd-summer-soundtrack.jpeg" /> All work © Krista Brown