When nature called, we boldly answered. An all-organic coconut-based cat litter startup wanted us to help give kitties a brand experience as innovative as the litter itself.

Our team created:

• Brand Strategy
• Brand Framework
• UI/UX
• Brand Messaging
• Visual Design
• Marketing Site Design

• Brand Identity
• Logo + Tagline
• Illustration
• Animations
• Brand Identity
• Go To Market Strategy

Faced with the challenge of branding a coconut-based organic kitty litter, we dove right in. Delivering a comprehensive brand strategy, tone-of-voice, positioning, brand identity, and business strategies including their go-to-market to help realize their goal of transforming every litter-box into a tropical kitty oasis. You’re right to be jealous. 

We were lounging in cats and coconuts, when we heard the call of the wild (aka the answer).

From there, it all came together pretty naturally. (Yes. This was a very punny project behind the scenes. And not one of us, client or agency, is ashamed of the fun we had making them). 

Besides leaning into the island vibes and cat memes, we also sprinkled in a fair amount of science to tie it together. Because an all-natural litter only seems like magic.


Brand Elements



Branded Materials


Package and Information Design




Some Ad-like Things



Web Design



Expanding The Business


All work © Krista Brown