Union Bank + Chargers
Before the Chargers went all Hollywood on us and moved to LA, we had a chance to work with them and their San Diegan bank of choice.
Our campaign asked why banks close on Sundays. For Union Bank, it’s because Sunday’s for football. And since UB has been in San Diego for over a century, they’ve been Charger fans from the beginning.
Armored Tailgate Vehicle [A.T.V.]
The U.B. A.T.V. will stop at nothing to protect Sunday’s most precious asset – smoked meats.
Tailgate Party
We invited San Diegans to come down to select UB branches to watch live-projections of Charger games.
Touchdown Dance Dance Revolution [TDDDR]
In select San Diego branches, and select San Diego sportsbars, we installed custom UB+Chargers TDDDR machines.
Super Charged Charger Football Guitar Hero
Also appearing in select San Diego branches, and select San Diego sportsbars, were ‘Super Charged Charger Football Guitar Hero’ stations. Hit the right notes in NFL-themed songs such as “San Diego Super Chargers” to score points and win a Madden-esque football sim.
All work © Krista Brown