Meet Krista




Creativity means business. Just like me. 

I design systems, strategies, and capabilities that move companies forward. A multidisciplinary builder educated in both business and creative fields, my hybrid experience brings effective, lasting, and memorable solutions to clients’ seen and unforeseen needs.

I make a definitive impact with the companies I work with. From award-winning advertising for global audiences to the startups I’ve helped launch and rebrand, to scaling SMBs faster than they thought possible. It’s reflected in the strategies that catapult traditional brands into nontraditional spaces and through immersive experiences. The result is added revenue brought from narratives consistently grabbing attention across every media platform. Work that moves the needle within the company and in culture. Creativity isn’t just what a company shows the world. It fuels how a business functions.

Process is the key. Flexing my experience in writing and staging entertainment shows, choreographing award-winning performances, and composing & performing music, I now architect workflows that make teams stronger, develop processes that improve output, and build cultures that fuel collaboration. Growth follows.

Whether launching startups or helping Fortune 50 brands find a new voice, I help people. This means entire departments and systems evolve for the better. Now I spend my time helping purpose-driven companies, the ones out to make a difference, step into the spotlight. If that sounds like you, then let’s make something awesome together.


   
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© The Letter B, LLC
Los Angeles X New York X Worldwide