Las Vegas: You Know Why You Come Here
We all know what happens here, stays here. But what actually happens here? More than your eyes could possibly hope to take in at once. Everywhere you look, there’s another surreal reminder of just why you come to Sin City. Without breaking the Vegas code, we offered international audiences a glimpse into the dreamy reality that’s worth traveling across oceans to experience.
When you’re booking travel to another continent, you usually have to sacrifice sights because you can’t see it all at once. For international audiences, the stakes of holiday planning are higher than a weekend getaway. Unless you’re in Vegas.
Sand dunes and surfing. Skylines and stages. Fine dining and Ferris wheels. Even New York to Rome and Paris in the same afternoon. With pirates along the way. If you want to see it, taste it, try it, feel it, you come here because it all happens here. That’s the magic of Vegas, baby!
Seeing It With Your Own Eyes
We brought the surreal spectacle of Vegas to life through the senses with immersive media-breaking experiences that invited your imagination to come out and play for a while, by reflecting all the possibilities of Vegas back at travelers.
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We didn’t need to convince anyone why they should come. We simply reminded them they already knew.
Don’t Blink
Our campaign was single-handedly responsible for multiple late days across the UK as our ads found people on their daily commutes and allowed them to indulge in the magic of possibility right then and there. Wherever you looked, Vegas was there to beckon your imagination to dream about all the happenings that only happen here. From buses that blink to train stations that reflect scenes from Cirque shows, this campaign quite literally brought The Strip to life like never before.
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Like Vegas itself, these moments offered a range of experiences.
Some were playful. Some were uncanny. Some were liberating.
All were arresting reminders that Vegas is calling. And you know exactly why.
After finding so much success bringing wonder to our physical world, we kept the magic going as we extended into social and virtual spaces. From the sights, sounds, textures, flavors, and yes, even scents, we continued to remind people of the ways Vegas indulges all of the senses.
Just don’t scratch and sniff these ads. Computers don’t work that way yet.
Looking at it from Another Angle
Bringing this to life was its own spectacle. The endless possibilities were impossible to fit into such a finite space, and that was the point. To magically fit in all the marvels each of us craves.
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The wide-eyed wonder of Sin City allowed people from all over the world to remember exactly what draws them to visit Vegas. Everyone has a different reason they come here. And we welcome it all.
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In the end, the UK delivered another record year of international travel to Las Vegas. Despite international travel to the overall U.S. being down, and an increase of 2.1% to room rates (while the U.S. dollar was up), our friends from across the pond still made Vegas a can’t miss spot.
Because no matter where you're coming from, no matter how many stops you plan to make, you already know why you come to Vegas. We just made sure the feeling was impossible to escape. An intimate, uncanny, impossible-to-ignore reminder: You already know why you want to go.
All work © Krista Brown
We brought the surreal spectacle of Vegas to life through the senses with immersive media-breaking experiences that invited your imagination to come out and play for a while, by reflecting all the possibilities of Vegas back at travelers.
We didn’t need to convince anyone why they should come. We simply reminded them they already knew.
Don’t Blink
Our campaign was single-handedly responsible for multiple late days across the UK as our ads found people on their daily commutes and allowed them to indulge in the magic of possibility right then and there. Wherever you looked, Vegas was there to beckon your imagination to dream about all the happenings that only happen here. From buses that blink to train stations that reflect scenes from Cirque shows, this campaign quite literally brought The Strip to life like never before.
Like Vegas itself, these moments offered a range of experiences.
Some were playful. Some were uncanny. Some were liberating.
All were arresting reminders that Vegas is calling. And you know exactly why.
After finding so much success bringing wonder to our physical world, we kept the magic going as we extended into social and virtual spaces. From the sights, sounds, textures, flavors, and yes, even scents, we continued to remind people of the ways Vegas indulges all of the senses.
Just don’t scratch and sniff these ads. Computers don’t work that way yet.
Looking at it from Another Angle
Bringing this to life was its own spectacle. The endless possibilities were impossible to fit into such a finite space, and that was the point. To magically fit in all the marvels each of us craves.
The wide-eyed wonder of Sin City allowed people from all over the world to remember exactly what draws them to visit Vegas. Everyone has a different reason they come here. And we welcome it all.
In the end, the UK delivered another record year of international travel to Las Vegas. Despite international travel to the overall U.S. being down, and an increase of 2.1% to room rates (while the U.S. dollar was up), our friends from across the pond still made Vegas a can’t miss spot.
Because no matter where you're coming from, no matter how many stops you plan to make, you already know why you come to Vegas. We just made sure the feeling was impossible to escape. An intimate, uncanny, impossible-to-ignore reminder: You already know why you want to go.
All work © Krista Brown