We all have secrets. We’ve all sent regrettable texts. We’ve all ████ the ███████ at some point in our lives. Fortunately, there’s an app for that. We gave Mark Cuban’s private messaging startup a rebrand—making privacy a right, not just a policy.

I headed a talented team to develop all aspects of the brand. Here’s what we covered:

Brand Strategy
Brand Framework
UI/UX App Design
Print Design
Iconography & Illustration Sets
Website Design

Brand Identity
Brand Messaging
Launch Campaign
Social Campaign
Animation
Front-end Development

Own Your Brand

To build a brand, there needs to be a foundation. The bedrock is always strategy. Then come the brand building blocks. The typeface, icons, color palette, photography and type treatments. And some cheeky illustrations.

Own Your Voice

While the strategy is being translated into a visual tool kit, the pieces have been formed into a tagline (revealed later) and tone of voice. The important part of this process is to show the client that TOV is not one note. Their brand has a full personality, able to express a full range of emotions. And of course, to express functional messaging in that tone as well.

Own Your World™

DUST: prompted people to own their world and take control of their digital conversations in a revolutionary way. We, in turn, helped DUST: to own its new world, bringing it to life across all their digital touchpoints— the app, the website, social presence, and the drivers to it all.

Website